Skip to main content

Green credentials a major issue for Italian buyers of equipment

Some of the main driving forces for purchasing new construction machinery in Italy are better efficiency and green credentials in terms of emissions and noise. Intelligent machines are coming to play an increasingly central role in the sector, according to the new SaMoTer-Veronafiere survey, published ahead of the exhibition set for March. It found that 16% of users and 31% of hire firms believe green credentials are an important criterion when making purchasing decisions. Moreover, almost 4% of users
November 5, 2019 Read time: 3 mins
SaMoTer runs concurrently with Asphaltica at the Veronafiere Congress Centre in Verona, Italy, from March 21-25 (photo: SoMoTer 2017)

Some of the main driving forces for purchasing new construction machinery in Italy are better efficiency and green credentials in terms of emissions and noise.

Intelligent machines are coming to play an increasingly central role in the sector, according to the new 323 SaMoTer-Veronafiere survey, published ahead of the exhibition set for March. It found that 16% of users and 31% of hire firms believe green credentials are an important criterion when making purchasing decisions.

Moreover, almost 4% of users (with peaks of 16% in the mining sector) have replaced still-operative conventional plant with s-called smart models.

This survey involved a sample of 514 companies taking in construction companies as well as manufacturing, mining, agricultural or specialist firms.

The construction machinery fleet is estimated at 179,224 vehicles. It largely comprises earth-moving machines (66.1%), lifting equipment (20.7%), road-building (8.2%), concrete (4%) and drilling plant (1.1%). On average, 30% of these vehicles are owned by hire firms, with significant distinctions between various kinds of machine. The rental fleet ranges from as much as 61% for hoisting/lifting vehicles to 2% for concrete plant.

The manufacturing sector is the one that has most up-dated its fleet of vehicles by introducing intelligent machines, followed by large construction companies. The search for more innovative models (67.9%) was the main factor influencing the decision to prefer new technologies.

Geolocation is the most common feature sought among various machine technologies, for both user-owner and rental fleets, while benefits considered to be the most strategic by companies (67.4% of interviewees) focus on safety, as well as environmental sustainability, particularly for large construction companies, the manufacturing sector, multi-utilities and farms.

In the future, companies hope to see an increase in the strategic nature of smart technologies in coming years. Predictive maintenance is acknowledged as one of the most important today and in the future, while electrical engines, according to interviewees, will be the field seeing the most growth.

It is estimated that there are just under 120,000 users of construction machinery, of which more 70% in the earthmoving sector. On average, 78% of the fleet consists of machines purchased new, the remaining 22% being second-hand.

The share for second-hand machinery is particularly high for drilling machines, at more than 40%. For earthmoving, the figure has increased to 22%, from 7% for the 2008 survey.

The decision to resort to rental, compared to the use of owned machinery, has increased to about 30% over the past two years. Small construction companies, nurseries and farms are the business categories that make the most use of rental services.

Owned machines are used on average for 759 hours a year, compared to 281 for plant on hire. As regards earth-moving, the average figure (690 hours) is in line with the 2008 result. Analysing the composition of the machinery pool in relation to propulsion systems, the sample in question indicates a higher incidence of obsolete machines (Stage I and II) among concrete and drilling plant. Earthmoving and road machinery, on the other hand, boast around one-third of the machinery pool in Stages IV and V (recently added).

The average age is around 11 years, albeit with some distinctions: road and earthmoving machines have an average age of around 10 years, while for lifting/hoisting machines the figure is more than 14 years. Among operators, the “youngest” machine pool involves companies operating in waste collection and disposal, excavations and demolitions, as well as large construction companies; the “oldest” are operated small construction companies.


323 SaMoTer runs concurrently with 160 Asphaltica at the Veronafiere Congress Centre from 21-25 March.

For more information on companies in this article

Related Content

  • DFT study highlights prevalence of cellphone use by drivers
    February 25, 2015
    A study on behalf of the Department for Transport by the Transport Research Laboratory into the prevalence of illegal mobile phone use while driving has been released. The TRL has said that the data gives greater understanding of who is using mobile phones while driving and for what purpose, and how this can then be used to support future policy development. The figures show in 2014, 1.1% of drivers in England and Scotland were observed holding a phone in their hand with a further 0.5% observed holding the
  • Italy seeing growth in construction machine sales
    February 3, 2016
    The Italian manufacturers of construction machines are seeing positive developments in market demand for off highway equipment. In 2015, construction equipment sales in the Italian market increased by 34% to 9,138 units, compared to the previous year. The sales results show that 8,813 earthmoving machines were sold, a growth of 32%, while 325 road machines were sold, a growth of 180%.
  • Engine improvements for decarbonisation
    June 5, 2024
    As the need for decarbonisation becomes more pressing, engine firms are looking ahead to the next step for power systems, writes Mike Woof.
  • Volvo wheeled P6870C pavers tip the scales for UK paving business
    August 21, 2015
    Paver hire business MAC Surfacing, based at Tipton in the England’s West Midlands, has chosen two new Volvo wheeled P6870C pavers for its hire fleet. Established back in 2004 as a paver hire business, MAC started with mini pavers. It is now a nationwide hirer offering pavers, planers, transport and other equipment along with labour. The latest Volvo P6870C machines bring the total number to 20. The P6870C is powered by a Volvo D6 Stage IIIB compliant 130kW engine and at its heart features the EPM II –