Skip to main content

German firms bullish reports VDMA

German construction equipment manufacturers say that they achieved better results than the overall world market for machines during 2015. While German manufacturers’ sales developed positively in this industry, the global market experienced a double-digit downturn. “German companies were not as much affected by the severe downturns, such as in China, Latin America and Russia. Instead, we participated in the above-average positive developments of the European, Middle East, and North American markets,” said J
March 17, 2016 Read time: 3 mins
German construction equipment manufacturers say that they achieved better results than the overall world market for machines during 2015. While German manufacturers’ sales developed positively in this industry, the global market experienced a double-digit downturn. “German companies were not as much affected by the severe downturns, such as in China, Latin America and Russia. Instead, we participated in the above-average positive developments of the European, Middle East, and North American markets,” said Johann Sailer, chairman of the 1188 Construction Equipment and Building Material Machinery Association within the 1331 VDMA.

Prospects for 2016, however, are mixed. Construction equipment manufacturers are expecting positive stimuli for their business in Southern and Central Eastern Europe and believe that the high-volume markets of Germany, UK, Scandinavia and Benelux will remain robust. Internationally, it is particularly the Indian market that is giving rise to hopes.

At the same time the risks are increasing, as a large number of uncertainties is being created by political and violent conflicts, excessively low oil and raw material prices with all their implications and numerous unsolved economic crises. “These risks,” said Sailer, “do not affect every market in the same way, and depending on where a company has its main business activities, it will be affected to a greater or lesser extent.”

As in the last two years, very little can be expected from Russia. The same is true for Latin America and China which is no longer the largest market in the world. Two former growth poles – North America and the Middle East – will experience the direct and indirect effects of oil and gas prices and will not continue to develop as positively as they did in the last years.

There is still room for cautious optimism according to the VDMA. Against this backdrop of enormous uncertainties, it would be wrong to take growth for granted on an individual company level in 2016. The industry as a whole, however, is expecting a slight sales increase of 3%. This would be the third consecutive year of growth – and a strong success in a difficult global environment. "As manufacturers, we always feel positive about a year where there is bauma, and approach it with a good deal of optimism,” said Sailer.

The exhaust emissions debate is putting rapid modernisation at risk. And a major backlash can be expected from the political debate on exhaust emissions. According to the latest plans drawn up by Berlin’s Senate Department for Urban Development and the Environment, all construction equipment will need to be colour-coded to indicate its emission level. This is already being done for cars. When applied to construction equipment, however, the new regulations are threatening to put a stop to any modernisation. Machinery equipped with extremely complex and expensive exhaust emission after-treatment will be put in a worse position than old machines retrofitted with diesel particle filters (DPFs) which only achieve good values when it comes to particulate emissions. The city state of Berlin will commit an environmental error, as the pollution caused by such outmoded machinery is several times higher. Moreover, it is twice as noisy, uses about 15% more fuel and emits over 90% more nitrogen oxides.

The managing director of the VDMA, Herr Schmid, also sees this development as a direct consequence of the DPF retrofit debate, fuelled by Germany’s environmental organisation Deutsche Umwelthilfe (DUH): “Retrofitting can never be a satisfactory solution. It impedes the placing of state-of-the-art, environment-friendly equipment on the market. It has long been standard practice to ignore economic arguments, but we are now seeing a totally new level, where comprehensive environmental protection is being sacrificed to one-eyed arguments that focus on isolated details.”

For more information on companies in this article

Related Content

  • Chinese manufacturers plan to compete globally
    June 18, 2015
    Chinese construction equipment firms have been building their operations in local markets – but are now looking to develop globally - Mike Woof writes In recent years Chinese construction equipment manufacturers have been able to capitalise on local demand in the home market. The rapid rate of expansion of transport infrastructure, fuelled by government spending, led to a massive need for construction machines. The country’s manufacturers have grown rapidly in size, investing enormously in factory capacity
  • Wacker Neuson bullish with strong results
    March 18, 2019
    Wacker Neuson is bullish with its latest financial results, showing record revenue for fiscal 2018 with. The firm saw double-digit growth in group revenue to reach €1.7065 billion, a jump of 11%. The firm benefited from even faster EBIT growth to reach €159.7 million, a jump of 22%, while EBIT margin improved to 9.4%. The firm’s new strategy includes initiatives reduce complexity while its revenue is expected to grow by 4-8% in 2019 The Wacker Neuson Group says that business grew across all regions and bus
  • Haloutte COO expects 2016 sales to be a repeat of 2015
    April 19, 2016
    Wonder what the market for lifting equipment will be in 2016? You need only look at 2015 for an answer. “Globally, we expect the market to be close to 2015, with some differences in individual markets,” said Alexandre Saubot, chief operating offer at Haulotte Group. Last year was the first time sales exceeded 2007 numbers, so a repeat of 2015 would be welcome in the industry. “It’s a good sign,” Saubot said. Looking ahead, Saubot said sales in Europe should be steady and perhaps a bit higher in 201
  • VDMA road show success
    July 2, 2013
    A Cement + Minerals road show to South America, organised by the German VDMA, is said to have been a success. The event was arranged by the Association on Construction Equipment and Building Material Machinery, part of VDMA, along with seven of its member companies. In 2012, Latin America represented 7.6% of all exports done by German manufacturers of mining machinery equalling €5.78 billion/US$7.6 billion). These markets ranked fifth among the biggest export countries following Russia, Australia, the USA,