Caterpillar and Ritchie Bros announce a strategic alliance

Caterpillar has announced an alliance with Ritchie Bros, a global industrial auctioneer and equipment distributor, for the Canada-based company to conduct live onsite and online auctions for used Caterpillar equipment.
September 1, 2016 Read time: 2 mins

178 Caterpillar has announced an alliance with 8031 Ritchie Bros, a global industrial auctioneer and equipment distributor, for the Canada-based company to conduct live onsite and online auctions for used Caterpillar equipment.

The announcement comes on heels of Ritchie Bros buying auctioneer 714 IronPlanet, a private company based in the United States but operating globally, for around US$758.5 million.

The new strategic alliance between Ritchie Bros and Caterpillar replaces and expands on existing agreements in place between Caterpillar, its dealers and IronPlanet.

IronPlanet was set up in 1999 and focuses on the needs of corporate accounts, equipment manufacturers, dealers and government entities in equipment disposition solutions. The company conducts its sales primarily through online-only platforms, with weekly online auctions and in other equipment marketplaces.

In 2015, IronPlanet had sales of around $787 million of gross merchandise value (GMV) through their sales channels during 2015, according to a joint statement.

Under Caterpillar’s deal with Ritchie Bros, the auctioneer will provide Caterpillar and its dealers with access to proprietary auction platforms, software and other value-added services. This will enhance the exchange of information and services between customers, dealers and suppliers, according to a statement from Caterpillar.

“The strategic alliance is also expected to strengthen Ritchie Bros’ relationship with Caterpillar's independent dealers around the world by providing them enhanced and continued access to a global auction marketplace to sell their used equipment.”

The strategic alliance between Ritchie Bros and Caterpillar will have an initial five-year term. After completing the acquisition of IronPlanet, Ritchie Bros will operate live onsite auctions at participating Caterpillar dealers' locations under the Cat Auction Services brand and also encompass Ritchie Bros other onsite and online brands.

Finance & Funding

For more information on companies in this article

Related Content

  • McCloskey adds Ethiopia to its African coerage
    August 20, 2015
    McCloskey is further developing its sales and support coverage with the addition of Ries Engineering to its global dealer network The Ethiopian dealer Ries Engineering S Co (RESCO) expands the McCloskey distributor coverage worldwide in a growing market. The dealer has already finalised deals with customers and intends to further increase the presence of the McCloskey brand across East Africa. “Having Ries on board will further strengthen our expanding distribution network in Africa. Ethiopia presents
    Read More
  • Euro Auctions brings in the euros at its Leeds, UK site
    September 6, 2016
    Euro Auctions reports that it had record sales at its three-day auction at its recently expanded Leeds site in the United Kingdom at the end of August. A total of 4,645 lots went under the hammer at the 10.5 hectare site, achieving over €37 million. More than 40% of sales were placed via the internet, a record for internet sales, said Jonnie Keys, general manager of Euro Auctions.
    Read More
  • CECE 2018 conference Rome: the sector powers up for digitisation
    March 20, 2019
    Getting the human-machine interface for equipment automation right is a lot trickier than expected. David Arminas reports from the CECE conference in Rome For many contractors, digitisation is key for improving on-site operational efficiency. But it may be time to take stock of progress and examine what does and doesn’t work. That is not to say that the anchors should be thrown out to halt development. Far from it. In the past eight months, the CECE - Committee for European Construction Equipment – led
    Read More
  • Highway 407 Revisited – smart tollroad extension
    June 7, 2016
    In the late 1990s, World Highways published a supplement on construction of Canada’s Highway 407, the world’s first all-electronic toll road. But how successful has it been? David Arminas reports from Toronto The head office for 407 ETR Concession Company is a low-rise building next to exit 59, just north of Toronto, Canada’s economic powerhouse. The building may be non-descript but inside is the advanced technical heart of Highway 407 ETR – Express Toll Route. It houses the latest toll monitoring techno
    Read More

Highlighted Content