Eurobitume’s Asphalt Advantages campaign celebrates 2nd anniversary

The Asphalt Advantages online campaign, launched in October 2014 by Eurobitume and the European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.
November 25, 2016 Read time: 2 mins
Smooth sailing thanks to the Asphalt Advantages

The Asphalt Advantages online campaign, launched in October 2014 by 7701 Eurobitume and the 5924 European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.

After reaching stakeholders in over 125 countries and communicating reasons why asphalt is the material of first-choice for road maintenance, Asphalt Advantages is now encouraging supporters to embrace an online tool kit and how-to video to create their own sub-campaigns.

The website has continuously grown and is now widely recognised as a valuable source of credible information for a wide range of stakeholders, raising the awareness of the many benefits that asphalt offers for road maintenance and construction. For ease of use, the information is organised under four main themes: sustainability, comfort, safety and economics.

Earlier this year, the website was extended to offer a choice of four languages - English, French, German and Turkish – to help expand the campaign by reaching new target audiences and local markets.

“We are exceptionally proud of the success that our campaign has had so far,” commented EAPA director Carsten Karcher. “The goal of the website has been to promote the benefits and value of asphalt pavement to those who use, design and maintain roads. The campaign has already experienced the expected exponential growth and we are planning for future expansion.”  

Additionally, a new educational how-to video is now available on AsphaltAdvantages.com. “Become an Asphalt Advantages Advocate”, offers step-by-step advice to encourage asphalt industry stakeholders to get involved and support the campaign by promoting asphalt’s benefits, stimulating discussions and sharing information.

“The new video is aimed at encouraging even more asphalt stakeholders to join the campaign and become an active advocate for Asphalt Advantages,” said Siobhan McKelvey, president of Eurobitume.

“If we can mobilise new advocates with the tools available in the online toolkit, then the important key messages about the benefits of asphalt can be shared to a wider audience. Advocates will have access to a wealth of valuable information supporting general, technical, health, safety and environmental advantages.”

Materials

For more information on companies in this article

Related Content

  • Gully and road waste is still overlooked and needlessly sent to landfill
    February 16, 2015
    Road sweepings and gully waste could be recycled, diverting it away from landfill reports *Peter Craven. Highway authorities across Europe have been stockpiling millions of tonnes of rock salt and grit which is destined to be spread onto the road network during the winter months in order to keep them clear. But according to Craven, road sweepings and general gully waste provide a ready source of these materials, as well as delivering significant environmental and financial savings. Road sweepings and gully
    Read More
  • Caribbean: a region stepping up to the road safety challenge
    July 5, 2016
    Transport Minister sets ambitious Vision at IRF Caribbean Regional Congress. Returning to Montego Bay, Jamaica, IRF’s 5th Caribbean Regional Congress was dominated this year by discussions focused on reducing injury risk through coordinated action by public and private sector stakeholders. Close to 100 participants from a host of Caribbean nations have reaffirmed a vision for roads free from death and serious injury. Many of Jamaica’s government departments with a role in achieving this vision were prese
    Read More
  • The UK’s AIA appoints David Giles as new chair
    June 20, 2024
    Giles, with Continental Bitumen, was previously with Shell for more than 36 years and was UK general manager of Eurobitume between 2018 and 2021.
    Read More
  • Campaign urges UK drivers to get eye tested every 2 years
    August 5, 2013
    A new campaign is calling on UK drivers to ‘sharpen up’ their act by getting their eyesight tested every two years to ensure their vision meets legal standards and they aren't putting people in danger. The campaign by road safety charity Brake, in association with the DVLA, insurer RSA and Specsavers, comes as new research shows many drivers are failing to ensure they can see properly on every journey. A survey of 1,000 UK drivers by Brake, RSA and Specsavers finds that a quarter of drivers (26%) haven't ha
    Read More

Highlighted Content