Eurobitume’s Asphalt Advantages campaign celebrates 2nd anniversary

The Asphalt Advantages online campaign, launched in October 2014 by Eurobitume and the European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.
November 25, 2016 Read time: 2 mins
Smooth sailing thanks to the Asphalt Advantages

The Asphalt Advantages online campaign, launched in October 2014 by 7701 Eurobitume and the 5924 European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.

After reaching stakeholders in over 125 countries and communicating reasons why asphalt is the material of first-choice for road maintenance, Asphalt Advantages is now encouraging supporters to embrace an online tool kit and how-to video to create their own sub-campaigns.

The website has continuously grown and is now widely recognised as a valuable source of credible information for a wide range of stakeholders, raising the awareness of the many benefits that asphalt offers for road maintenance and construction. For ease of use, the information is organised under four main themes: sustainability, comfort, safety and economics.

Earlier this year, the website was extended to offer a choice of four languages - English, French, German and Turkish – to help expand the campaign by reaching new target audiences and local markets.

“We are exceptionally proud of the success that our campaign has had so far,” commented EAPA director Carsten Karcher. “The goal of the website has been to promote the benefits and value of asphalt pavement to those who use, design and maintain roads. The campaign has already experienced the expected exponential growth and we are planning for future expansion.”  

Additionally, a new educational how-to video is now available on AsphaltAdvantages.com. “Become an Asphalt Advantages Advocate”, offers step-by-step advice to encourage asphalt industry stakeholders to get involved and support the campaign by promoting asphalt’s benefits, stimulating discussions and sharing information.

“The new video is aimed at encouraging even more asphalt stakeholders to join the campaign and become an active advocate for Asphalt Advantages,” said Siobhan McKelvey, president of Eurobitume.

“If we can mobilise new advocates with the tools available in the online toolkit, then the important key messages about the benefits of asphalt can be shared to a wider audience. Advocates will have access to a wealth of valuable information supporting general, technical, health, safety and environmental advantages.”

Materials

For more information on companies in this article

Related Content

  • Recycled pavement use rises again in the US, according to NAPA
    January 16, 2015
    The use of reclaimed asphalt pavement in the United States increased during 2013 after two years of no rise, according the latest report from the US National Asphalt Pavement Association (NAPA). The report found that more than 73 million tons of reclaimed asphalt pavement and 1.7 million tons of reclaimed asphalt roofing shingles were used in new asphalt pavement mixes in the United States during in 2013. Using recycled asphalt material saved about $2 billion in 2013 over the use of virgin materials,
    Read More
  • Trends in compaction machine technology
    February 20, 2012
    More efficient and productive compaction solutions are coming to market shortly, Mike Woof reports. Several key trends are emerging in the asphalt compaction market with the development of the latest generation machines. Performance and productivity remain key issues for compactor manufacturers with firms keen to maximise output from their latest units.
    Read More
  • Workzone safety protects workforce and drivers
    May 3, 2012
    Highway construction work zones are dangerous places, and anything that can improve safety is welcomed as Patrick Smith reports. The safe and efficient flow of traffic through work zones is a major concern to transportation officials, industry, the public, businesses, and commercial motor carriers. This is the view of the US Federal Highway Administration (FHWA), which has developed the Highway Work Zone Safety Program to reduce the fatalities and injurious crashes in work zones, and to enhance traffic oper
    Read More
  • Use 3D modelling to advance sustainable highway construction best practices
    April 30, 2025
    When it comes to advancing highway sustainability, the role of 3D modeling and digital technologies in road construction is becoming ever-more important. Anna Liza Montenegro, director of marketing at Microsol Resources explains why your business needs to get involved now.
    Read More

Highlighted Content