Eurobitume’s Asphalt Advantages campaign celebrates 2nd anniversary

The Asphalt Advantages online campaign, launched in October 2014 by Eurobitume and the European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.
November 25, 2016 Read time: 2 mins
Smooth sailing thanks to the Asphalt Advantages

The Asphalt Advantages online campaign, launched in October 2014 by 7701 Eurobitume and the 5924 European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.

After reaching stakeholders in over 125 countries and communicating reasons why asphalt is the material of first-choice for road maintenance, Asphalt Advantages is now encouraging supporters to embrace an online tool kit and how-to video to create their own sub-campaigns.

The website has continuously grown and is now widely recognised as a valuable source of credible information for a wide range of stakeholders, raising the awareness of the many benefits that asphalt offers for road maintenance and construction. For ease of use, the information is organised under four main themes: sustainability, comfort, safety and economics.

Earlier this year, the website was extended to offer a choice of four languages - English, French, German and Turkish – to help expand the campaign by reaching new target audiences and local markets.

“We are exceptionally proud of the success that our campaign has had so far,” commented EAPA director Carsten Karcher. “The goal of the website has been to promote the benefits and value of asphalt pavement to those who use, design and maintain roads. The campaign has already experienced the expected exponential growth and we are planning for future expansion.”  

Additionally, a new educational how-to video is now available on AsphaltAdvantages.com. “Become an Asphalt Advantages Advocate”, offers step-by-step advice to encourage asphalt industry stakeholders to get involved and support the campaign by promoting asphalt’s benefits, stimulating discussions and sharing information.

“The new video is aimed at encouraging even more asphalt stakeholders to join the campaign and become an active advocate for Asphalt Advantages,” said Siobhan McKelvey, president of Eurobitume.

“If we can mobilise new advocates with the tools available in the online toolkit, then the important key messages about the benefits of asphalt can be shared to a wider audience. Advocates will have access to a wealth of valuable information supporting general, technical, health, safety and environmental advantages.”

Materials

For more information on companies in this article

Related Content

  • Optimising operations with construction software gains
    May 20, 2015
    Innovations in construction software are helping boost project efficiency and optimising project operations – Clive Davidson writes Over the past decade, while construction engineers have been putting up buildings or infrastructure, software engineers have been developing a parallel universe where virtual buildings or infrastructure can be created in ever increasing detail. What started with 2D architectural drawings in computer-aided design (CAD) systems, has become a multi-dimensional world, with 3D ge
    Read More
  • Make the case for electronic tolling, ASECAP conference delegates heard
    September 14, 2015
    Mobility pricing and electronic tolling is the future, delegates to a recent ASECAP Study Days conference, reports Geoff Hadwick at the Lisbon event. The international road tolling industry is failing to make its case and the sector is losing out to other social and political lobby groups. As a result, “tolling is still on the sidelines”, according to the head of the Washington-based International Bridge, Tunnel and Turnpike Association. IBTTA chief executive Pat Jones issued his stark warning at the
    Read More
  • European joint road safety drive
    June 22, 2018
    A new road safety drive in Europe is intended to cut casualties and crashes. The programme is being set up jointly in a bid to deliver zero traffic fatalities by 2050. The coalition includes the European Automobile Manufacturers’ Association (ACEA), European Association of Automotive Suppliers (CLEPA) and the association of national motoring organisations (FIA Region I). It also has support from the Dutch Bicycle and Automotive Industry Association (RAI Vereniging) and the Royal Dutch Touring Club (ANWB).
    Read More
  • iRAP creates Safer Journeys Lead for Africa
    December 13, 2022
    For the new role, the International Road Assessment Programme (iRAP), based in London, is looking for a person with a passion for safe mobility and a strong awareness of road infrastructure safety technical issues in Africa.
    Read More

Highlighted Content