Eurobitume’s Asphalt Advantages campaign celebrates 2nd anniversary

The Asphalt Advantages online campaign, launched in October 2014 by Eurobitume and the European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.
November 25, 2016 Read time: 2 mins
Smooth sailing thanks to the Asphalt Advantages

The Asphalt Advantages online campaign, launched in October 2014 by 7701 Eurobitume and the 5924 European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.

After reaching stakeholders in over 125 countries and communicating reasons why asphalt is the material of first-choice for road maintenance, Asphalt Advantages is now encouraging supporters to embrace an online tool kit and how-to video to create their own sub-campaigns.

The website has continuously grown and is now widely recognised as a valuable source of credible information for a wide range of stakeholders, raising the awareness of the many benefits that asphalt offers for road maintenance and construction. For ease of use, the information is organised under four main themes: sustainability, comfort, safety and economics.

Earlier this year, the website was extended to offer a choice of four languages - English, French, German and Turkish – to help expand the campaign by reaching new target audiences and local markets.

“We are exceptionally proud of the success that our campaign has had so far,” commented EAPA director Carsten Karcher. “The goal of the website has been to promote the benefits and value of asphalt pavement to those who use, design and maintain roads. The campaign has already experienced the expected exponential growth and we are planning for future expansion.”  

Additionally, a new educational how-to video is now available on AsphaltAdvantages.com. “Become an Asphalt Advantages Advocate”, offers step-by-step advice to encourage asphalt industry stakeholders to get involved and support the campaign by promoting asphalt’s benefits, stimulating discussions and sharing information.

“The new video is aimed at encouraging even more asphalt stakeholders to join the campaign and become an active advocate for Asphalt Advantages,” said Siobhan McKelvey, president of Eurobitume.

“If we can mobilise new advocates with the tools available in the online toolkit, then the important key messages about the benefits of asphalt can be shared to a wider audience. Advocates will have access to a wealth of valuable information supporting general, technical, health, safety and environmental advantages.”

Materials

For more information on companies in this article

Related Content

  • Strong response for ARTBA’s student infrastructure video competition
    October 14, 2013
    A very strong response has been seen for the 3rd Annual Student Transportation Video Contest run by the Washington, DC-based American Road & Transportation Builders Association (ARTBA). Illinois high school and University of Maryland college students took top honours in this national video contest on America’s transportation network. The association received more than 40 entries this year in two categories. Sponsored by ARTBA’s Research and Education Division (RED), the contest aims to raise awareness about
    Read More
  • New barriers are helping improve road safety
    June 30, 2014
    A series of new guardrail technologies and barrier developments are now coming to market - Mike Woof writes. An array of technical developments is helping improve highway safety for road users. New barrier and guardrail technologies can offer greater conspicuity so as to alert drivers, along with better restraint capabilities. Gregory Industries offers a wide range of steel and cable barrier types and has now developed an attachment system for international use. This fixes the guardrail to the post and in t
    Read More
  • A breakthrough in the horizontal reuse of PA (porous asphalt)
    May 12, 2016
    An ambitious objective has led to significant steps in the reuse of PA (porous asphalt). While the market incidentally produces PA with a maximum of 30% of recovered raw materials, BAM has introduced its own innovations, enabling more than 90% of raw materials to be reused. And this year, subsidies from the European Commission will enable the LE2AP demonstration project to be constructed: one kilometre of sustainable PA. Large-scale production is also being developed.
    Read More
  • Compact control system from Bobcat
    February 17, 2022
    Bobcat says that its MaxControl Remote Control system allows operators to control Bobcat compact loaders remotely via an app, using an iPhone or iPad.
    Read More

Highlighted Content