Fayat is boosting its share of the Chinese road machinery market

The Fayat Group is boosting its share of the Chinese market through a series of key model launches. One key launch is for the BF800C paver, which is available in a specification to suit Chinese market needs. Sales and marketing manager Jacques Bonvallet said, “Customers are now looking for high tech solutions and they are starting to change their minds.
January 6, 2017 Read time: 2 mins
The new BOMAG BF800C paver is one of several pieces of equipment the Fayat Group is now marketing into China

The 2779 Fayat Group is boosting its share of the Chinese market through a series of key model launches. One key launch is for the BF800C paver, which is available in a specification to suit Chinese market needs. Sales and marketing manager Jacques Bonvallet said, “Customers are now looking for high tech solutions and they are starting to change their minds. In milling for example they are looking for better results.”

Bonvallet said that Chinese contractors are keen to invest in high quality equipment with better performance and improved working life. The 172 BOMAG facility in China has doubled its capacity to meet demand for its machines as a result. And he added that with the country’s highway construction programme coming to its conclusion shortly, there will be an increased focus on road maintenance machines, with a shift in the size and types of equipment favoured in process.

Meanwhile the Chinese Government is also keen to capitalise on developments in asphalt technology, with warm asphalt and recycled asphalt pavement (RAP) systems both now being favoured. The energy savings and the reduction in material wastage have been identified. The Fayat Group is now offering its 6tonne Marini mixer in China for example, as this large unit is well-suited to the longer mix times required for recycled asphalt applications. With RAP stockpiles having reached some 100 million tonnes in China, the authorities identified major cost savings and environmental benefits from using this material in road construction.

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