Testing construction machines in site conditions

CASE has officially opened its new €3 million Case Customer Centre Paris, France, which will allow customers from around the world to experience the full range of Case Construction Equipment in real job site working conditions. The centre, north of the French capital, includes 1,900m² of showrooms, an auditorium, a restaurant and workshops, and is set in the heart of 16 hectares of specifically designed working zones.
March 2, 2012 Read time: 2 mins
Jim McCullough (front right in white coat) is seen with guests at the official opening of the new Case Customer Centre Paris
176 Case has officially opened its new €3 million Case Customer Centre Paris, France, which will allow customers from around the world to experience the full range of Case Construction Equipment in real job site working conditions.

The centre, north of the French capital, includes 1,900m² of showrooms, an auditorium, a restaurant and workshops, and is set in the heart of 16 hectares of specifically designed working zones. Customers will be able to try the full range of Case Construction Equipment in four working zones, dedicated to compact machinery, materials handling, mass excavation and quarrying.

Jim McCullough, CEO 1595 CNH Construction Equipment and Madame Perret, Secretaire General de la Sous Prefecture de Meaux, performed the ribbon-cutting ceremony, which was attended by some 80 people, mainly from the Case Construction Equipment dealer network and Case employees. Case intends to run two-day events, twice a week, for up to 20-25 customers and dealers at a time, and more than 2,000 visitors, from many countries, are expected to visit the centre in the first year.

"The customer will never leave this site with unanswered questions," says general manager Tony Walton. "It is very job site oriented. We will replicate a variety of market sectors here for our customers. This is an approach that will allow customers to determine the best solutions for their individual business needs." At the heart of the new centre is an 80-seat glass fronted auditorium that faces onto the main demonstration area that can be used no matter what the weather, and in addition the auditorium has three large screens above the windows that will be linked in to headcams worn by the machine operators, allowing customers to see directly inside the machines as the operators are working.

Any machine in the Case range can be taken inside the centre for closer inspection. In addition the centre contains a collection of heritage machines and a Case Shop, selling clothing, memorabilia and models.
Earthmoving & soil compaction Maintenance

For more information on companies in this article

Related Content

  • Case demonstrates machines in Tunisia
    February 13, 2017
    CASE Construction Equipment recently carried out a major demonstration event for its construction machines in Tunisia. The event focused on the firm’s road building equipment, highlighting how the units perform, even in extreme conditions The planned large-scale projects for the development of Tunisia’s road infrastructure will require highly productive and reliable equipment to meet the country’s objectives. CASE is keen to develop a share of this market, running the event in a bid to grow its marke
    Read More
  • Countdown is on: INTERMAT 2024 in Paris
    February 16, 2024
    Start today to build a better low-carbon tomorrow by registering to attend INTERMAT 2024, a global event for the building and civil engineering sector from April 24 to 27 at the Paris Nord Villepinte exhibition centre.
    Read More
  • French Total expands with new PMB plant
    February 7, 2012
    A new PMB plant has opened in Dubai as part of the French Total Group's plans to expand in the Middle East. As part of the Total Group's plans for expansion in Middle East countries, a decision was taken in 2008 to include specific facilities dedicated to supply raw bitumen and to manufacture polymer modified bitumen (PMB).
    Read More
  • Plain sailing for Caterpillar’s PM 300 series
    February 22, 2019
    Caterpillar’s revamped small cold planers have upped the stakes in the urban refurbishing market. World Highways deputy editor David Arminas recently caught up with A.J. Lee, global segment manager, on Spain’s Costa del Sol
    Read More

Highlighted Content