Testing construction machines in site conditions

CASE has officially opened its new €3 million Case Customer Centre Paris, France, which will allow customers from around the world to experience the full range of Case Construction Equipment in real job site working conditions. The centre, north of the French capital, includes 1,900m² of showrooms, an auditorium, a restaurant and workshops, and is set in the heart of 16 hectares of specifically designed working zones.
March 2, 2012 Read time: 2 mins
Jim McCullough (front right in white coat) is seen with guests at the official opening of the new Case Customer Centre Paris
176 Case has officially opened its new €3 million Case Customer Centre Paris, France, which will allow customers from around the world to experience the full range of Case Construction Equipment in real job site working conditions.

The centre, north of the French capital, includes 1,900m² of showrooms, an auditorium, a restaurant and workshops, and is set in the heart of 16 hectares of specifically designed working zones. Customers will be able to try the full range of Case Construction Equipment in four working zones, dedicated to compact machinery, materials handling, mass excavation and quarrying.

Jim McCullough, CEO 1595 CNH Construction Equipment and Madame Perret, Secretaire General de la Sous Prefecture de Meaux, performed the ribbon-cutting ceremony, which was attended by some 80 people, mainly from the Case Construction Equipment dealer network and Case employees. Case intends to run two-day events, twice a week, for up to 20-25 customers and dealers at a time, and more than 2,000 visitors, from many countries, are expected to visit the centre in the first year.

"The customer will never leave this site with unanswered questions," says general manager Tony Walton. "It is very job site oriented. We will replicate a variety of market sectors here for our customers. This is an approach that will allow customers to determine the best solutions for their individual business needs." At the heart of the new centre is an 80-seat glass fronted auditorium that faces onto the main demonstration area that can be used no matter what the weather, and in addition the auditorium has three large screens above the windows that will be linked in to headcams worn by the machine operators, allowing customers to see directly inside the machines as the operators are working.

Any machine in the Case range can be taken inside the centre for closer inspection. In addition the centre contains a collection of heritage machines and a Case Shop, selling clothing, memorabilia and models.
Earthmoving & soil compaction Maintenance

For more information on companies in this article

Related Content

  • INTERMAT will offer new layout and features for 2015
    September 19, 2013
    The INTERMAT 2015 event is to use a new show layout as well as revising its product segmentation. The exhibition hopes to capitalise on the strength of its core Europe, Middle East, Africa (EMEA) markets, which represent 82% of its visitors. The event also offers strong access to the French construction market, which is worth €206.6 billion in annual sales. The exhibition organisers say they are building on the success of the 2012 event with a new and improved exhibition sector layout. This will accompan
    Read More
  • CASE makes an Impact
    July 2, 2025
    CASE Construction Equipment continues to make a powerful impact when it comes to applying advanced technology and design to its range of construction equipment, products and services. In fact, one of the manufacturer’s latest attention-grabbing innovations is called just that – Impact.
    Read More
  • CASE Construction Equipment unveils G-Series wheeled loaders
    June 12, 2017
    CASE Construction Equipment has launched its seven-model G-Series range of wheeled loaders, said to deliver new levels of operator comfort, with proven CASE productivity and fuel efficiency. All seven G-Series wheeled loaders, unveiled to trade media at the CASE Customer Centre in Paris, France, are said by the Italian construction and quarrying equipment giant to offer superior visibility with best-in-class windscreen size; improved operator comfort with premium control interface; seat-mounted console and
    Read More
  • Innovative light weight bucket crusher
    February 27, 2012
    MB S.p.A. of Italy has launched the first of a new generation in its bucket crusher range following the successful launch of the units in 2007. According to the company, which currently exports to more than 100 countries, applications for MB bucket crushers, which fit a variety of excavator sizes (and which also include an iron separator) are many.
    Read More

Highlighted Content