Hewden report success of their Core Fleet Guarantee and Invests £61 Million

Hewden, the UK-based national plant hire specialist, is enjoying booming demand for its 10-month-old Core Fleet Guarantee scheme which offers a next day-delivery service on the 30 most popular hired plant and access machines in its fleet. Launched in February this year, 20,363 deliveries have been made to date with 20,115 going through on time … a success rate of 98.78%.
November 5, 2013 Read time: 3 mins
7522 Hewden, the UK-based national plant hire specialist, is enjoying booming demand for ITS 10-month-old Core Fleet Guarantee scheme which offers a next day-delivery service on the 30 most popular hired plant and access machines in ITS fleet. Launched in February this year, 20,363 deliveries have been made to date with 20,115 going through on time … a success rate of 98.78%.

The market’s response to the scheme has been “encouraging,” says Hewden, and increasing construction activity across the UK has seen a jump in orders for excavators, dumpers, booms, platforms, and telehandlers.

To underline this growth pattern, Hewden has just placed an order with 178 Caterpillar dealer Finning for more than 450 new telehandlers, in a Deal worth more than £25million - the largest order Caterpillar dealership 1413 Finning has ever received for this product. The order covers telehandlers from 7m to 17m and a further £10 million is going on new excavators and dumpers, Plus £7million on powered access machines.
Ext up is the crane fleet. Hewden is the UK’s second-largest crane operator and it has told World Highways that it is about to announce a £9 million investment to increase and refresh the group’s crane fleet in “the coming few weeks.” New depots are planned too in Bedford and the West of London.

According to Hewden marketing director  Jeff Schofield, the firm was “optimistic from the start that this compelling proposition; our 30 most popular products available for next day delivery or we pay £100, would drive customer loyalty and win business.”

“We have been especially delighted that this demand has come from regional and local contractors across the country,” he added.” This offer has made it easier for customers to get quality Hewden kit on their site and take some of the hassle out of the hire process. We know how important this is for contractors delivering on budget, on time projects".

The company will stay customer focused says Schofield and a recent national market research survey, carried out by MSS for Hewden highlighted key construction customer requirements as clear pricing, reliability regarding on time delivery and collection in addition to clear, fixed transport charges as well as quality machinery.

For Hewden chief executive Kevin Parkes the company’s recovery Plan is now complete. Going forward “it’s all about growth,” he says. “We have a clear product offer, an efficient distribution network that supports customer coverage and a compelling proposition.”
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