Caterpillar is launching a new customer service option and new machines at BICES

Caterpillar is increasing its focus on specific markets with technology developed for particular requirements as well as introducing a new focus for how it works with its dealers and customers. John Fallows, general manager of Caterpillar’s GCI territory said, “We are launching five new products at BICES, all of which are designed for customer needs.”
October 16, 2013 Read time: 2 mins
Caterpillar believes that the M315 and M317 wheeled excavators have considerable market potential for the Chinese market
178 Caterpillar is increasing its focus on specific markets with technology developed for particular requirements as well as introducing a new focus for how it works with its dealers and customers. John Fallows, general manager of Caterpillar’s GCI territory said, “We are launching five new products at 2730 BICES, all of which are designed for customer needs.”

These new machines are the M315D/M317D wheeled excavator, the 313D2, 320D2, 336D2 crawler excavators and the 950GC wheeled loader. Their introduction reflects the key importance of the Chinese market to Caterpillar, where the firm has continued to grow its share, despite the downturn. In addition the company is launching a number of its SEM brand models at BICES, as well as introducing machine control options to the Chinese market.

The company has developed its Connect Solutions concept to better serve its customers and Jeffrey Fitch from the firm said, “This new framework is how we deal with customers and dealers. This is a global launch for Caterpillar using BICES. It is a framework for us to take to market in terms of our solutions. We have a solution for service support for our customers. We take a myriad of products and solutions to offer to our customers.”

The Connect Solutions package allows Caterpillar to offer a range of options to customers that cover five areas; equipment management, productivity, safety, sustainability, command. These options can be varied so as to be tailored to their needs and to suit their working practices and operations. Included in this is the Caterpillar finance service, which the firm says is a relatively new concept to China but is growing in popularity, with some 60,000 units and 10,000 customers now covered by the system.

As part of the productivity package the company offers machine control systems and is now marketing a simple 2D package for the graders being sold in China. This entry level system can be upgraded to a more sophisticated 3D system if required but Caterpillar believes that the 2D technology has considerable potential in China at present.
Earthmoving & soil compaction Materials

For more information on companies in this article

Related Content

  • Machine control technology evolving fast
    February 8, 2012
    The machine control market is evolving fast and is increasingly becoming part of a much wider construction site management concept, Mike Woof reports. Machine control technology has come a long way in the past 20 years and the development of 2D and 3D systems has been rapid in the construction sector.
    Read More
  • Rapid adoption of GPS machine control
    February 10, 2012
    The high sophistication of GPS machine control systems has resulted in a fast pace of technological advancement. The three major players in the machine control sector, Leica Geosystems, Topcon and Trimble have all made major gains in recent years. The sophistication of the latest systems can combine satellite position data from the GPS and GLONASS networks with information from total stations to provide precise, high speed machine operation. Further more the firms have also prepared themselves for the intro
    Read More
  • Caterpillar has a Vision that includes total project site overview
    April 5, 2016
    Caterpillar may be on its financial back foot, but a recent event showed the company has a vision far beyond this or the next financial year – David Arminas reports. Many construction machinery manufacturers have some data collection and analysis systems for their heavy equipment. For a good decade, manufacturers have been moving in this direction, first as retrofit packages on machines in the field and increasingly as standard on newer models. Caterpillar is no exception among manufacturers that are movin
    Read More
  • Chinese firms unveiled earthmoving innovation at BICES 2015
    January 15, 2016
    Chinese firms LiuGong, Shantui, Sunward and XCMG revealed innovative earthmoving concepts at BICES 2015 – Mike Woof writes. Of the many new machines seen at the recent BICES 2015 construction equipment exhibition in Beijing, a number of firms were notable for their innovations. LiuGong, Shantui, Sunward and XCMG all offered particular developments in earthmoving technology that stood out from the array of more conventional equipment. All of these firms also showed more standard machines, as did other rivals
    Read More

Highlighted Content