Caterpillar is launching a new customer service option and new machines at BICES

Caterpillar is increasing its focus on specific markets with technology developed for particular requirements as well as introducing a new focus for how it works with its dealers and customers. John Fallows, general manager of Caterpillar’s GCI territory said, “We are launching five new products at BICES, all of which are designed for customer needs.”
October 16, 2013 Read time: 2 mins
Caterpillar believes that the M315 and M317 wheeled excavators have considerable market potential for the Chinese market
178 Caterpillar is increasing its focus on specific markets with technology developed for particular requirements as well as introducing a new focus for how it works with its dealers and customers. John Fallows, general manager of Caterpillar’s GCI territory said, “We are launching five new products at 2730 BICES, all of which are designed for customer needs.”

These new machines are the M315D/M317D wheeled excavator, the 313D2, 320D2, 336D2 crawler excavators and the 950GC wheeled loader. Their introduction reflects the key importance of the Chinese market to Caterpillar, where the firm has continued to grow its share, despite the downturn. In addition the company is launching a number of its SEM brand models at BICES, as well as introducing machine control options to the Chinese market.

The company has developed its Connect Solutions concept to better serve its customers and Jeffrey Fitch from the firm said, “This new framework is how we deal with customers and dealers. This is a global launch for Caterpillar using BICES. It is a framework for us to take to market in terms of our solutions. We have a solution for service support for our customers. We take a myriad of products and solutions to offer to our customers.”

The Connect Solutions package allows Caterpillar to offer a range of options to customers that cover five areas; equipment management, productivity, safety, sustainability, command. These options can be varied so as to be tailored to their needs and to suit their working practices and operations. Included in this is the Caterpillar finance service, which the firm says is a relatively new concept to China but is growing in popularity, with some 60,000 units and 10,000 customers now covered by the system.

As part of the productivity package the company offers machine control systems and is now marketing a simple 2D package for the graders being sold in China. This entry level system can be upgraded to a more sophisticated 3D system if required but Caterpillar believes that the 2D technology has considerable potential in China at present.
Earthmoving & soil compaction Materials

For more information on companies in this article

Related Content

  • China looking to export construction machines
    March 16, 2012
    Chinese firms are looking to develop overseas sales but are using very different strategies – Mike Woof reports. Aggressive expansion plans will see Chinese manufacturers boosting overseas sales in coming years. These companies are developing bigger sales profiles around the world, particularly in emergent markets such as Africa, the Middle East and Latin America. It is worth noting too that Chinese products continue to gain in terms of quality and performance. For LiuGong, Sany, Shantui, XCMG and Zoomlion
    Read More
  • Advanced, low emission, fuel efficient earthmoving
    February 23, 2012
    Manufacturers are rolling out sophisticated machines for the European, North American and Japanese markets - Mike Woof reports. This year has been a pivotal period for the development of advanced, low emission earthmoving machines. During 2011 an array of manufacturers have introduced new models designed to comply with the latest Stage IIIB/Tier 4 Interim emissions regulations introduced for
    Read More
  • Caterpillar eyes better performance in 2015 amid stormy weather
    May 13, 2015
    Caterpillar vice president Paolo Fellin sums up the past year for the global equipment manufacturer and looks at the increasing importance of telematics and machine control. David Arminas reports from Caterpillar’s Demonstration and Learning Centre in Malaga, southern Spain First the good news. Despite the difficulties, especially of the financial markets, 2014 was “a record year for a lot of things” for global heavy equipment maker Caterpillar.Now the bad news. Hang onto your seats because despite some
    Read More
  • CNH new CEO Mario Gasparri says firm keen to continue its growth curve
    January 6, 2017
    New CNH Construction president Mario Gasparri says the firm is keen to build on its “strong, sustainable growth opportunities in every major region”. Speaking to the Daily News Gasparri, a Fiat veteran who took on his prestigious new role last month, said, “In 2011, we saw the highest growth in North America, where demand increased by 38%. The European, African, Middle Eastern and CIS markets were not far behind with a 35% increase. In Latin America, the strong demand from projects in the private and public
    Read More

Highlighted Content