Shantui wins dozer deal in US

Shantui has won a deal to supply three bulldozers to a customer in the US. The deal is of note as this is the first time Chinese manufacturers Shantui has won a dozer supply deal to the US. The move followed direct negotiations with the customer and the contract was for three bulldozers: the SD10YS, SD13YS, and SD16-3. This sale represents a significant breakthrough for Shantui and is a step forward in the firm’s bid to boost its profile internationally. In entering the US market, Shantui will be up again
April 10, 2015 Read time: 2 mins
Shantui has won a deal to supply bulldozers to a customer in the US, a significant breakthrough
1171 Shantui has won a deal to supply three bulldozers to a customer in the US. The deal is of note as this is the first time Chinese manufacturers Shantui has won a dozer supply deal to the US. The move followed direct negotiations with the customer and the contract was for three bulldozers: the SD10YS, SD13YS, and SD16-3.

This sale represents a significant breakthrough for Shantui and is a step forward in the firm’s bid to boost its profile internationally. In entering the US market, Shantui will be up against well-established companies such as 178 Caterpillar, 2300 Komatsu, 718 Liebherr, 1222 Terex, and 2394 Volvo, in a fiercely competitive environment. However, with its world-famous value proposition and cost advantage, Shantui is confident in its prospects.

The sale also highlights Shantui’s drive to develop the quality of its products. The barriers for entry into the US market are tough and particularly with regard to emissions restrictions. But the hydrostatic SD10YS and SD13YS were designed from the ground-up to meet these standards. The SD16-3 is an upgraded version of Shantui’s most popular bulldozer model, the 119kW SD16. Furthermore, three additional models of bulldozers are undergoing the certification process, which is expected to be completed by the end of 2015.
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