SDLG dealer success in Oman

SDLG reports a strong dealer success in Oman. With the help of its local partner, SDLG claims to have become a leading player in the construction equipment market in Oman. It has been five years since General Engineering Services (Genserv) introduced SDLG to Oman’s construction equipment market. “It was a challenge to introduce a new brand into an established market, but we used our name and reputation to p
June 12, 2018 Read time: 2 mins
SDLG claims to have developed a strong presence in Oman due to its successful dealership operation
SDLG reports a strong dealer success in Oman. With the help of its local partner, SDLG claims to have become a leading player in the construction equipment market in Oman.


It has been five years since General Engineering Services (Genserv) introduced 5316 SDLG to Oman’s construction equipment market. “It was a challenge to introduce a new brand into an established market, but we used our name and reputation to promote trust in SDLG,” said Ahmed Rashed, general manager of Genserv.

“Customers want to have confidence in the accessibility of spare parts, the availability of the service people, and in the speed at which we can rectify issues with the machines,” Rashed explained. “Oman is 310,000m2 with a population of 4.4 million. Our goal at Genserv is to be accessible to all customers within 24 hours.”

Construction is the number one industry that Genserv is selling SDLG machines to in Oman, followed by quarry and aggregates. As a result, the majority of SDLG machines sold are wheeled loaders, graders and rollers. Between 2012 and 2016, Genserv’s annual sales of SDLG machines increased tenfold. However, falling oil prices put a strain on Oman’s equipment market, causing sales to fall across all of its offered brands. The result was that customers emphasised the need for more affordable, value-option machines. Rashed expects the market to rise by somewhere between 10% and 15% by the second half of 2018. He anticipates a rise in infrastructure spending, as Oman’s government has made it a priority.

The firm is optimistic and he said, “We recently sold a fleet of SDLG graders, rollers and wheeled loaders to an aggregate and quarry customer in the region. They had previously only used premium machines but had heard about the reliability of SDLG machines and decided to make the switch. It worked out really well, and they are very satisfied with the quality of the machines.”

Earthmoving & soil compaction

For more information on companies in this article

Related Content

  • Volvo CE and SDLG deepen partnership
    May 23, 2019
    Volvo CE and SDLG are further deepening their corporate cooperation. From December 2020 excavators weighing 15tonnes or more that are made for the Chinese market will now bear the Volvo CE brand. These machines will also feature the latest Volvo CE technology. This is a marked change from the present situation, with Volvo CE and SDLG selling their separate products in China. However with the coming introduction of the China IV emission standards, the excavators weighing 15tonnes or more will feature the
    Read More
  • Sandvik renewed and buoyant in China
    November 30, 2018
    Just five months after becoming Sandvik Mobile Crushers & Screens’ Chinese market dealer, Pota Environment (Shanghai) has already sold 20 units - and is forecasting a strong sales year in 2019. Three jaw-cone-screener plant trains have been bought by Xindadi, a Beijing-based aggregates processing company, who are using the nine machines to process gneiss into 0-8mm and 8-28mm final products for highways and other infrastructure works’ customers in and around China’s capital. “The customer is able to p
    Read More
  • SDLG’s four new earthmoving machines for Russian market
    October 5, 2018
    SDLG unveiled four new construction machines for the Russian market at the recent bauma CTT exhibition in Moscow. The excavator, wheeled loader, grader and soil compactor models have all proven successful in other markets. As a result, SDLG aims to expand its presence in Russia by offering these units in addition to other models. “Russia is one of the largest markets for SDLG worldwide,” said Aleksandr Matveenko, project manager for SDLG in Russia. “During bauma CTT Russia, we showcased four machines that
    Read More
  • Major success for bC India despite challenging economic conditions
    April 4, 2013
    Despite challenging times, the second bC India construction equipment show proved a success Mumbai, India’s most populous city and the fourth most populous in the world, has again delivered a successful bC India. The bauma/ConExpo international trade fair for construction machinery, building material machines, mining machines and construction vehicles, was held at the Bandra Kurla Complex, and impressively strengthened its position in the Indian market despite the challenging situation in the industry. Duri
    Read More

Highlighted Content