SDLG dealer success in Oman

SDLG reports a strong dealer success in Oman. With the help of its local partner, SDLG claims to have become a leading player in the construction equipment market in Oman. It has been five years since General Engineering Services (Genserv) introduced SDLG to Oman’s construction equipment market. “It was a challenge to introduce a new brand into an established market, but we used our name and reputation to p
June 12, 2018 Read time: 2 mins
SDLG claims to have developed a strong presence in Oman due to its successful dealership operation
SDLG reports a strong dealer success in Oman. With the help of its local partner, SDLG claims to have become a leading player in the construction equipment market in Oman.


It has been five years since General Engineering Services (Genserv) introduced 5316 SDLG to Oman’s construction equipment market. “It was a challenge to introduce a new brand into an established market, but we used our name and reputation to promote trust in SDLG,” said Ahmed Rashed, general manager of Genserv.

“Customers want to have confidence in the accessibility of spare parts, the availability of the service people, and in the speed at which we can rectify issues with the machines,” Rashed explained. “Oman is 310,000m2 with a population of 4.4 million. Our goal at Genserv is to be accessible to all customers within 24 hours.”

Construction is the number one industry that Genserv is selling SDLG machines to in Oman, followed by quarry and aggregates. As a result, the majority of SDLG machines sold are wheeled loaders, graders and rollers. Between 2012 and 2016, Genserv’s annual sales of SDLG machines increased tenfold. However, falling oil prices put a strain on Oman’s equipment market, causing sales to fall across all of its offered brands. The result was that customers emphasised the need for more affordable, value-option machines. Rashed expects the market to rise by somewhere between 10% and 15% by the second half of 2018. He anticipates a rise in infrastructure spending, as Oman’s government has made it a priority.

The firm is optimistic and he said, “We recently sold a fleet of SDLG graders, rollers and wheeled loaders to an aggregate and quarry customer in the region. They had previously only used premium machines but had heard about the reliability of SDLG machines and decided to make the switch. It worked out really well, and they are very satisfied with the quality of the machines.”

Earthmoving & soil compaction

For more information on companies in this article

Related Content

  • Trimble’s technology advances for machine fleets
    January 26, 2018
    Trimble is gearing up to boost construction efficiency with a new level of machine technology – Mike Woof writes The introduction of the latest version of Trimble’s VisionLink package will help allow contractors to reduce operating costs while boosting working efficiency, according to the firm. Trimble’s VisionLink system was developed in partnership with Caterpillar and includes tools for production monitoring. This now offers customers greater capabilities, due in many respects to its increased versat
    Read More
  • Make the case for electronic tolling, ASECAP conference delegates heard
    September 14, 2015
    Mobility pricing and electronic tolling is the future, delegates to a recent ASECAP Study Days conference, reports Geoff Hadwick at the Lisbon event. The international road tolling industry is failing to make its case and the sector is losing out to other social and political lobby groups. As a result, “tolling is still on the sidelines”, according to the head of the Washington-based International Bridge, Tunnel and Turnpike Association. IBTTA chief executive Pat Jones issued his stark warning at the
    Read More
  • Minnich announces its top dealers
    August 10, 2018
    Minnich Manufacturing is celebrating its 50th anniversary in 2018 and has unveiled the Stinger electric flex shaft concrete vibrator. The Stinger is a 6kg universal motor that can drive the full line of Minnich vibrator shafts and heads. Available in 15A at 115V and 7.5A at 230V options, it offers a more compatible speed range of 11,000 to 13,000 vibrations/minute. The unit comes standard with a quick disconnect that adapts to the vibrator shafts and heads of many other manufacturers. A durable protective
    Read More
  • Wacker Neuson reports strong growth for 2022
    March 29, 2023
    Wacker Neuson is reporting strong growth for 2022.
    Read More

Highlighted Content