SDLG dealer success in Oman

SDLG reports a strong dealer success in Oman. With the help of its local partner, SDLG claims to have become a leading player in the construction equipment market in Oman. It has been five years since General Engineering Services (Genserv) introduced SDLG to Oman’s construction equipment market. “It was a challenge to introduce a new brand into an established market, but we used our name and reputation to p
June 12, 2018 Read time: 2 mins
SDLG claims to have developed a strong presence in Oman due to its successful dealership operation
SDLG reports a strong dealer success in Oman. With the help of its local partner, SDLG claims to have become a leading player in the construction equipment market in Oman.


It has been five years since General Engineering Services (Genserv) introduced 5316 SDLG to Oman’s construction equipment market. “It was a challenge to introduce a new brand into an established market, but we used our name and reputation to promote trust in SDLG,” said Ahmed Rashed, general manager of Genserv.

“Customers want to have confidence in the accessibility of spare parts, the availability of the service people, and in the speed at which we can rectify issues with the machines,” Rashed explained. “Oman is 310,000m2 with a population of 4.4 million. Our goal at Genserv is to be accessible to all customers within 24 hours.”

Construction is the number one industry that Genserv is selling SDLG machines to in Oman, followed by quarry and aggregates. As a result, the majority of SDLG machines sold are wheeled loaders, graders and rollers. Between 2012 and 2016, Genserv’s annual sales of SDLG machines increased tenfold. However, falling oil prices put a strain on Oman’s equipment market, causing sales to fall across all of its offered brands. The result was that customers emphasised the need for more affordable, value-option machines. Rashed expects the market to rise by somewhere between 10% and 15% by the second half of 2018. He anticipates a rise in infrastructure spending, as Oman’s government has made it a priority.

The firm is optimistic and he said, “We recently sold a fleet of SDLG graders, rollers and wheeled loaders to an aggregate and quarry customer in the region. They had previously only used premium machines but had heard about the reliability of SDLG machines and decided to make the switch. It worked out really well, and they are very satisfied with the quality of the machines.”

Earthmoving & soil compaction

For more information on companies in this article

Related Content

  • Terex breaking new ground in China
    November 28, 2018
    Terex has this week staged a breaking ground ceremony on the site of what will be a new assembly and fabrication facility for Genie aerial work platforms in Changzhou, eastern China. Kieran Hegarty, president of Terex Materials Processing (Terex MP), and Colin Clements, Powerscreen global product line director, attended the event – marking the latest stage of ambitious Terex’s Chinese market development. Powerscreen, the major Terex MP global quarrying equipment manufacturer, who offer a full product line
    Read More
  • Machine autonomy for compactors and dozers being developed by Trimble
    December 10, 2018
    Trimble is working on innovative technologies that could revolutionise the construction and aggregates production sectors. Perhaps the most eye-catching of all of these is for the autonomous compactor and dozer system Trimble is in the process of developing. Scott Crozier is general manager of Trimble’s general construction division. He said that while this autonomous machine technology is not yet ready for the market, “It may not be as far away as expected.”
    Read More
  • Construction machine sales to grow worldwide?
    October 28, 2016
    A slow but steady recovery in machine sales worldwide is likely in the next few years, with India being one of the key growth markets for the future. However, this comes after the construction equipment sector has seen significant downturns as well as other major changes worldwide in the last few years, according to David Phillips, managing director of Off Highway Research. He said, “The industry structure has really changed.” Global sales of construction machines were worth around US$93 billion in 2014
    Read More
  • SDLG launches new F-series model excavator
    April 15, 2016
    Among new introductions from Lingong’s SDLG brand at bauma is the E635F, a new F-series excavator. The new 3.8tonne-rated E635F sits at the lighter end of the scale and includes a high-torque Tier III Yanmar 4TNV88 engine that the company says enables powerful and reliable performance yet still offers energy efficiency benefits. Configured with proven Rexroth load-sensing technology, the excavator works efficiently, delivering power where it is needed most, while also offering greater flexibility to
    Read More

Highlighted Content