Skip to main content

German construction equipment industry’s sales rise 8 per cent

German manufacturers of construction equipment reported an 8% rise in sales, amounting to €8.4 billion. The level was higher than expected and equal to sales in 2006, according to the Construction Equipment and Building Material Machinery Association (VDMA). However, the VDMA, part of the German Engineering Federation, suggested that company profits may not have risen along with sales and tough times remain ahead. “Turnover is one thing, profit is another,” Joachim Strobel, deputy chairman of VDMA, said.
February 18, 2015 Read time: 3 mins
Joachim Strobel, deputy chairman of VDMA: cautious optimism
German manufacturers of construction equipment reported an 8% rise in sales, amounting to €8.4 billion.

The level was higher than expected and equal to sales in 2006, according to the Construction Equipment and Building Material Machinery Association (1331 VDMA).

However, the VDMA, part of the German Engineering Federation, suggested that company profits may not have risen along with sales and tough times remain ahead. “Turnover is one thing, profit is another,” Joachim Strobel, deputy chairman of VDMA, said.

Orders were 7% higher than in the previous year, due mainly to good demand in earth moving and road construction equipment markets, he explained. Large equipment has sold much less, mainly due to the difficult situation of the global mining industry, he said. The building construction machinery area is recovering rather slowly and is still 50% lower in turnover today than in the boom years.

The highest demand for German equipment across Europe was for road building machinery, although there are questions over the strength of the French market. There were no investments being made in this, the second most important European market – “a hard blow for many a company”, according to Strobel.

In addition, construction equipment rental companies are not showing any sign of wanting to invest in new machinery. Strobel said these companies are still trying to position themselves with regard to exhaust emission levels IIIA, IIIB and those to come.

A lack of sales in Russia has been distressing for many companies, with sales tumbling by 37% on 2013. This could remain the situation due to the ongoing political tensions the west has with Russia.

But business with the US continues to rise sharply, partly due to helpful currency exchange rates. Sales were up 19% on 2013. Sales were healthy in the Middle East and northern Africa, especially Saudi Arabia.

In contrast, the BRIC countries – Brazil, Russia, India, China -- did not fulfill their promise. In China, the industry has had to cope with the third consecutive double-digit decline. No sign appears of a reversal this year because surplus machinery in China will dampen sales

In India, the construction industry’s mood has improved, but as yet this has not translated into more sales. South America, as well as the African continent, is behind expectations. Only Egypt provides a boost coming on back of expansion of the Suez Canal.

In 2015, many manufacturers of construction equipment will again have to invest heavily in order to implement the European exhaust emission levels as required by 97/88/EC. Currently the regulations are being reviewed.

Strobel said the so-called level V prescribes new limits which are “doable” and discussions continue about the deadlines to implement these new regulations. He said it may too ambitious to have a deadline of January 1, 2020, for mobile machinery comprising the categories from 56-130 kW, as well as January 1, 2019, for all other machines in all categories.

“With development periods being five years and in light of the technical developments required, these deadlines are far too tight,” he said. The industry is fighting in Brussels to push back the deadlines. Since the regulations were first introduced in 1999, mobile machinery’s emissions have already been decreased by more than 95% for NOx and PM.

For more information on companies in this article

Related Content

  • Volvo CE president says 2012 was “reasonable year” despite lack of sales growth
    February 7, 2013
    Sharply reduced global demand for construction equipment in the final three months of last year led to Volvo Construction Equipment’s (CE) full 2012 year sales growing by less than 1%, compared to sales in 2011. Volvo CE sales reached US$10.037 billion (SEK 63,558mn) in 2012, compared to $10.028 billion (SEK 63,500mn) the previous year. Operating income was down to $911.7mn (SEK 5,773mn), from $1.075 billion (SEK 6,812mn) in 2011, operating margin was 9.1% in 2012, down from 10.7% 12 months earlier, and the
  • Good 2022 start for Italian machinery sector
    June 6, 2022
    The surge in performance indicates possible sales for the full year of around €418.5 million, according to SaMoTer-Veronafiere.
  • Times they are a changing
    July 23, 2012
    Construction in China still appears to be on course for growth even with the gloomy economic outlook, as it enjoys "a strong budgets position." Patrick Smith reports One thing is certain in the current global economic climate: nothing is certain. And while China has not been unaffected by the economic events of recent months it has, according to Robert Zoellinck, president of the World Bank, a very strong current account and budgetary position. For some years, the nation has enjoyed double digit growth (the
  • Zoomlion develops key strategy for expansion
    June 10, 2015
    The implementation of a new strategy looks set to lead to strong development among infrastructure-related industries in export markets for Chinese firms. And as an industry leader in the production of construction machinery, Zoomlion has long been preparing to compete against the major international companies At the bauma China 2014 event in Shanghai, Zoomlion gave an insight into its international ambitions according to the firm. At the show, the senior director in charge of Zoomlion overseas business,