Skip to main content

German construction equipment industry’s sales rise 8 per cent

German manufacturers of construction equipment reported an 8% rise in sales, amounting to €8.4 billion. The level was higher than expected and equal to sales in 2006, according to the Construction Equipment and Building Material Machinery Association (VDMA). However, the VDMA, part of the German Engineering Federation, suggested that company profits may not have risen along with sales and tough times remain ahead. “Turnover is one thing, profit is another,” Joachim Strobel, deputy chairman of VDMA, said.
February 18, 2015 Read time: 3 mins
Joachim Strobel, deputy chairman of VDMA: cautious optimism
German manufacturers of construction equipment reported an 8% rise in sales, amounting to €8.4 billion.

The level was higher than expected and equal to sales in 2006, according to the Construction Equipment and Building Material Machinery Association (1331 VDMA).

However, the VDMA, part of the German Engineering Federation, suggested that company profits may not have risen along with sales and tough times remain ahead. “Turnover is one thing, profit is another,” Joachim Strobel, deputy chairman of VDMA, said.

Orders were 7% higher than in the previous year, due mainly to good demand in earth moving and road construction equipment markets, he explained. Large equipment has sold much less, mainly due to the difficult situation of the global mining industry, he said. The building construction machinery area is recovering rather slowly and is still 50% lower in turnover today than in the boom years.

The highest demand for German equipment across Europe was for road building machinery, although there are questions over the strength of the French market. There were no investments being made in this, the second most important European market – “a hard blow for many a company”, according to Strobel.

In addition, construction equipment rental companies are not showing any sign of wanting to invest in new machinery. Strobel said these companies are still trying to position themselves with regard to exhaust emission levels IIIA, IIIB and those to come.

A lack of sales in Russia has been distressing for many companies, with sales tumbling by 37% on 2013. This could remain the situation due to the ongoing political tensions the west has with Russia.

But business with the US continues to rise sharply, partly due to helpful currency exchange rates. Sales were up 19% on 2013. Sales were healthy in the Middle East and northern Africa, especially Saudi Arabia.

In contrast, the BRIC countries – Brazil, Russia, India, China -- did not fulfill their promise. In China, the industry has had to cope with the third consecutive double-digit decline. No sign appears of a reversal this year because surplus machinery in China will dampen sales

In India, the construction industry’s mood has improved, but as yet this has not translated into more sales. South America, as well as the African continent, is behind expectations. Only Egypt provides a boost coming on back of expansion of the Suez Canal.

In 2015, many manufacturers of construction equipment will again have to invest heavily in order to implement the European exhaust emission levels as required by 97/88/EC. Currently the regulations are being reviewed.

Strobel said the so-called level V prescribes new limits which are “doable” and discussions continue about the deadlines to implement these new regulations. He said it may too ambitious to have a deadline of January 1, 2020, for mobile machinery comprising the categories from 56-130 kW, as well as January 1, 2019, for all other machines in all categories.

“With development periods being five years and in light of the technical developments required, these deadlines are far too tight,” he said. The industry is fighting in Brussels to push back the deadlines. Since the regulations were first introduced in 1999, mobile machinery’s emissions have already been decreased by more than 95% for NOx and PM.

For more information on companies in this article

Related Content

  • Low Italian machine sales
    May 22, 2013
    The number of construction machines sold on the Italian market decreased by 36% in the first quarter of 2013 compared to the same period of 2012, according to Unacea, the association for Italian construction equipment attachment manufacturers. In Q1 2013, Unacea says 1,157 machines were sold domestically, of which 1,106 were earthmoving machines, 23 were road machines, and 28 were concrete machine/equipment sales. Moreover, according to the foreign trade monitor of the Construction Equipment Outlook publish
  • China looking to export construction machines
    March 16, 2012
    Chinese firms are looking to develop overseas sales but are using very different strategies – Mike Woof reports. Aggressive expansion plans will see Chinese manufacturers boosting overseas sales in coming years. These companies are developing bigger sales profiles around the world, particularly in emergent markets such as Africa, the Middle East and Latin America. It is worth noting too that Chinese products continue to gain in terms of quality and performance. For LiuGong, Sany, Shantui, XCMG and Zoomlion
  • Volvo CE ends 2023 with healthy sales
    January 29, 2024
    But despite increased orders in North and South America, overall global order intake remained low, declining by 26%, primarily caused by lower demand in China.
  • Deutz forecasts 2014 revenue growth after 2013 was “encouraging year”
    March 20, 2014
    Deutz is forecasting low double-digit revenue growth in 2014 after describing 2013 as an “encouraging year” for the German company. Last year saw improvements in all the diesel engine manufacturer’s key performance figures, despite the sluggish global market. And the company says tipped 2014 revenue growth is likely to be coupled with a moderate improvement in the EBIT margin excluding one-off items, which the firm expects to rise to above 4.0%. In 2013, the Deutz Group received orders worth €1,649.7 mil