Caterpillar is developing its Chinese operations further

Caterpillar has carried out an official renaming ceremony for the Chinese operation formerly titled Shandong Engineering Machinery Co. It is now called Caterpillar (Qingzhou) Co. The Qingzhou facility will be used to produce the Caterpillar-branded 950GC wheeled loader at present) and SEM-branded products at the plant. Caterpillar will carry out a dual brand (Caterpillar and SEM) strategy in China, so as to provide differentiated products to the Chinese users.
April 10, 2014 Read time: 2 mins
178 Caterpillar has carried out an official renaming ceremony for the Chinese operation formerly titled Shandong Engineering Machinery Co. It is now called Caterpillar (Qingzhou) Co. The Qingzhou facility will be used to produce the Caterpillar-branded 950GC wheeled loader at present) and SEM-branded products at the plant. Caterpillar will carry out a dual brand (Caterpillar and SEM) strategy in China, so as to provide differentiated products to the Chinese users.

The firm has also opened a factory building SEM-branded crawler dozers. Ed Rapp, Caterpillar Group President said that there are major development opportunities in China and the rest of the Asian Continent. Since the Shandong Joint Venture was established in 2005 and then bought out in 2008, Caterpillar has invested heavily in developing entirely new SEM-branded wheel loaders with better quality and higher reliability. At the same time, the production line was extended to SEM-branded grader, roller and crawler bulldozer. The 960GC wheel loader is the first model produced by Caterpillar (Qingzhou) Co and is designed especially for clients with similar purchase demand from China and other markets.
Earthmoving & soil compaction

For more information on companies in this article

Related Content

  • Major success for bC India despite challenging economic conditions
    April 4, 2013
    Despite challenging times, the second bC India construction equipment show proved a success Mumbai, India’s most populous city and the fourth most populous in the world, has again delivered a successful bC India. The bauma/ConExpo international trade fair for construction machinery, building material machines, mining machines and construction vehicles, was held at the Bandra Kurla Complex, and impressively strengthened its position in the Indian market despite the challenging situation in the industry. Duri
    Read More
  • LiuGong’s Zeng Guang’an Spoke on the Development of the Manufacturing Industry at China’s National People’s Congress
    May 14, 2018
    The first session of the 13th National People's Congress (NPC) opened in the Great Hall of the People in Beijing recently. Chinese premier Li Keqiang delivered the annual report on the work of the government at the opening ceremony. Zeng Guang’an, NPC deputy for Guangxi Zhuang Autonomous Region and chairman of Guangxi Liugong Group, attended the conference. Zeng Guang’an listened to the Government Report and participated in the panel discussion of Guangxi Zhuang Autonomous Region. He reported to premier Li
    Read More
  • LiuGong loaders successful in Thailand
    October 3, 2014
    LiuGong claims to have retained its market leader position as Thailand’s top wheeled loader provider for the third consecutive year. The manufacturing juggernaut for extreme duty equipment entered the Thai market in 2011 and has sold 1,500 wheeled loaders in three years. President of LiuGong Machinery Asia Pacific Mr Chen Hao attributed the success to the brand’s consistent focus in understanding the wheeled loader industry’s needs and delivering products that are innovative, reliable and durable. L
    Read More
  • LiuGong has major plans for future corporate development
    December 10, 2015
    LiuGong unveiled new machines as well as its plans for the future at the BICES 2015 construction equipment show in Beijing recently. Trading conditions are tough in China at the moment, but LiuGong is performing better financially than many of its local rivals according to the firm. LiuGong’s vice-president, Dave Beatenbough said that the firm is particularly well known for its wheeled loaders, a product line for which the firm is a market leader in China. However, he explained that the company is actively
    Read More

Highlighted Content