Caterpillar is developing its Chinese operations further

Caterpillar has carried out an official renaming ceremony for the Chinese operation formerly titled Shandong Engineering Machinery Co. It is now called Caterpillar (Qingzhou) Co. The Qingzhou facility will be used to produce the Caterpillar-branded 950GC wheeled loader at present) and SEM-branded products at the plant. Caterpillar will carry out a dual brand (Caterpillar and SEM) strategy in China, so as to provide differentiated products to the Chinese users.
April 10, 2014 Read time: 2 mins
178 Caterpillar has carried out an official renaming ceremony for the Chinese operation formerly titled Shandong Engineering Machinery Co. It is now called Caterpillar (Qingzhou) Co. The Qingzhou facility will be used to produce the Caterpillar-branded 950GC wheeled loader at present) and SEM-branded products at the plant. Caterpillar will carry out a dual brand (Caterpillar and SEM) strategy in China, so as to provide differentiated products to the Chinese users.

The firm has also opened a factory building SEM-branded crawler dozers. Ed Rapp, Caterpillar Group President said that there are major development opportunities in China and the rest of the Asian Continent. Since the Shandong Joint Venture was established in 2005 and then bought out in 2008, Caterpillar has invested heavily in developing entirely new SEM-branded wheel loaders with better quality and higher reliability. At the same time, the production line was extended to SEM-branded grader, roller and crawler bulldozer. The 960GC wheel loader is the first model produced by Caterpillar (Qingzhou) Co and is designed especially for clients with similar purchase demand from China and other markets.
Earthmoving & soil compaction

For more information on companies in this article

Related Content

  • Caterpillar eyes better performance in 2015 amid stormy weather
    May 13, 2015
    Caterpillar vice president Paolo Fellin sums up the past year for the global equipment manufacturer and looks at the increasing importance of telematics and machine control. David Arminas reports from Caterpillar’s Demonstration and Learning Centre in Malaga, southern Spain First the good news. Despite the difficulties, especially of the financial markets, 2014 was “a record year for a lot of things” for global heavy equipment maker Caterpillar.Now the bad news. Hang onto your seats because despite some
    Read More
  • Volvo lines up its SDLG brand for greater global export sales
    January 6, 2017
    Volvo’s Chinese manufacturing subsidiary SDLG is making inroads into the export market and could be destined to play a much more important role in the Swedish group’s global strategy. “As we grow our export strategy there is an opportunity for SDLG to become an increasingly larger piece of our total revenue,” said Martin Weissburg, president of Volvo Construction Equipment.
    Read More
  • Volvo lines up its SDLG brand for greater global export sales
    April 22, 2015
    Volvo’s Chinese manufacturing subsidiary SDLG is making inroads into the export market and could be destined to play a much more important role in the Swedish group’s global strategy. “As we grow our export strategy there is an opportunity for SDLG to become an increasingly larger piece of our total revenue,” said Martin Weissburg, president of Volvo Construction Equipment.
    Read More
  • Metso develops market share development strategies for China
    November 27, 2012
    Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries. Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities i
    Read More

Highlighted Content