Caterpillar is developing its Chinese operations further

Caterpillar has carried out an official renaming ceremony for the Chinese operation formerly titled Shandong Engineering Machinery Co. It is now called Caterpillar (Qingzhou) Co. The Qingzhou facility will be used to produce the Caterpillar-branded 950GC wheeled loader at present) and SEM-branded products at the plant. Caterpillar will carry out a dual brand (Caterpillar and SEM) strategy in China, so as to provide differentiated products to the Chinese users.
April 10, 2014 Read time: 2 mins
178 Caterpillar has carried out an official renaming ceremony for the Chinese operation formerly titled Shandong Engineering Machinery Co. It is now called Caterpillar (Qingzhou) Co. The Qingzhou facility will be used to produce the Caterpillar-branded 950GC wheeled loader at present) and SEM-branded products at the plant. Caterpillar will carry out a dual brand (Caterpillar and SEM) strategy in China, so as to provide differentiated products to the Chinese users.

The firm has also opened a factory building SEM-branded crawler dozers. Ed Rapp, Caterpillar Group President said that there are major development opportunities in China and the rest of the Asian Continent. Since the Shandong Joint Venture was established in 2005 and then bought out in 2008, Caterpillar has invested heavily in developing entirely new SEM-branded wheel loaders with better quality and higher reliability. At the same time, the production line was extended to SEM-branded grader, roller and crawler bulldozer. The 960GC wheel loader is the first model produced by Caterpillar (Qingzhou) Co and is designed especially for clients with similar purchase demand from China and other markets.
Earthmoving & soil compaction

For more information on companies in this article

Related Content

  • Caterpillar expands product range for China
    May 15, 2019
    Caterpillar has expanded its product range for the Chinese and emergent markets, with its own branded machines and also for its Chinese subsidiary, Shandong Engineering Machinery (SEM). Caterpillar has introduced three wheeled loaders for Chinese and emergent territory customers, with the 950 GC, 980L, and 982M models. Also new are the Next Generation 320 and 323 excavators, which benefit from a Smart Mode that automatically matches engine and hydraulic power to specific digging conditions, and an advanced
    Read More
  • Caterpillar’s broad range for China
    November 21, 2018
    Caterpillar is offering a broad range of new machines in China. The company has an array of new general construction, road construction and SEM-branded equipment. The company has 11 hydraulic excavator models, featuring both wheeled and tracked undercarriages. These range from the 313D2, with a maximum operating weight of 14.6tonnes, to the 390F L with its maximum operating weight of 96.275tonnes. Seven of the excavators, the 330, 330 GC, 336, 336 GC, 345 GC, 320 and 323, are Cat Next Generation models,
    Read More
  • Caterpillar Machines will be Built in China
    October 16, 2013
    Caterpillar is focussing on developing solutions for key markets with machine designed specifically for China and built in its Chinese manufacturing operations. The new Caterpillar machines being introduced at BICES include the M
    Read More
  • China is crucial market for Caterpillar’s long term operations
    January 6, 2017
    China has long been an important market for Caterpillar, which first began operating in the country in the early 1970s following talks between China and the US. Its first equipment in China was for generators to power a communications system supplied to China by the US following the talks. The company also worked closely with LiuGong as part of a technology transfer agreement, which highlights Caterpillar’s focus on China. The global crisis has not been an easy time for any construction equipment manufactur
    Read More

Highlighted Content