Skip to main content

Swarco and SRL team up in a deal for VMS units

UK-based SRL Traffic Systems has purchased 100 mobile variable message signs from Swarco under an agreement to boost the fleet to 500 rental units. The value of the deal at around US$2.9 million is a significant development for the UK market, said Swarco. SRL is also a manufacturer of portable and temporary traffic lights. The solar-powered signs are equipped with energy efficient LEDs capable of displaying full-colour text and images with no restrictions. SRL will be managing the signs via Swarco’s in
July 3, 2019 Read time: 2 mins
One hundred and counting: SLR brings on board VMS units from Swarco
UK-based SRL Traffic Systems has purchased 100 mobile variable message signs from Swarco under an agreement to boost the fleet to 500 rental units.


The value of the deal at around US$2.9 million is a significant development for the UK market, said 337 Swarco. SRL is also a manufacturer of portable and temporary traffic lights.

The solar-powered signs are equipped with energy efficient LEDs capable of displaying full-colour text and images with no restrictions. SRL will be managing the signs via Swarco’s intelligent Zephyr solution that enables messages to be set from anywhere and at any time, remotely.

Scheduled messages can be programmed or emergency messages displayed with ease, according to Swarco. Zephyr also enables each of the mobile units to be located and tracked via GPS, as well as monitoring power consumption and supply levels and other essential operating data.

The solution also allows information from external data sources, such as journey time through roadworks and flood warnings, to be displayed. “SRL’s aim is to grow this VMS division to 500 signs as quickly as we can,” noted Alison Spooner, commercial director at SRL Traffic Systems. SRL Traffic Systems is a manufacturer of portable and temporary traffic equipment and owns and operates one of Europe’s largest traffic light hire fleets.

The VMS are assembled at Swarco Traffic’s production UK facility in Richmond, North Yorkshire. They are delivered to SRL’s two dedicated VMS hub depots from where they are distributed to one of their 24 hire depots, said Andrew Walker, business development manager at Swarco Traffic.

For more information on companies in this article

Related Content

  • Swarco announces $40 million contract in Saudi Arabia
    April 25, 2012
    It's all smiles at Swarco's stand at Gulf Traffic which opened today because the company has announced it has been awarded the second phase of the Automated Traffic Administering & Monitoring (ATAM) project, a Saudi Arabian programme for the cities of Riyadh and Qaseem.
  • Upgrading a busy A road link in the UK
    July 4, 2018
    The upgrade to the UK’s busy A14 route will address a significant traffic bottleneck - Mike Woof writes The UK is suffering badly from traffic congestion, a problem that is particularly severe in and around its major cities. Lack of investment in road construction over many years has resulted in a major backlog of work, while the country has seen growing vehicle numbers. To make matters worse, there have been few additions to the major road network since the late 1980s and early 1990s. And the combinatio
  • Stop n’ go with Rosgo
    July 21, 2023
    SRL Traffic Systems has launched the Remotely Operated Stop Go (Rosgo) System, the company’s first remotely-operated stop/go sign for temporary road works.
  • Toll-tale market strength for leading tolling manufacturers
    May 22, 2014
    New major highway tolling solution supply contracts and the launch of cutting-edge tolling products have invigorated the global tolling technology market in the first half of 2014, as Guy Woodford reports Kapsch TrafficCom has been selected by North Tarrant Express (NTE) Mobility Partners LLC to provide the toll collection, intelligent transport and network communication systems for the NTE extension project in the US state of Texas. The NTE extension is approximately 16km long, and runs along I-35W north o