Skip to main content

Swarco signs for slower Swansea speed limit

In March, the Welsh government passed a law which from September will see the default speed limit on restricted roads in Wales reduced from 30mph (50kph) to 20mph (32kph).
By David Arminas June 30, 2023 Read time: 2 mins
The signs are all being manufactured and rigorously tested at Swarco’s factory in Melsonby in the English county of North Yorkshire (image courtesy Swarco UK & Ireland)

Swarco has signed an agreement with the Welsh city of Swansea to design and install signage to support the new 32kph (20mph) urban speed limit.
 
In March, the Welsh government passed a law which from September will see the default speed limit on restricted roads in Wales reduced from 30mph (50kph) to 20mph. To support the upcoming changes to the speed limit, local authorities in Wales are working to make the necessary alterations to existing highway signage to ensure drivers are aware of the changes.
 
Following an open competitive tender process on Sell2Wales in late 2022, Swansea Council entered into a commercial contract with Swarco to replace its existing vehicle speed activated signs (VAS) with new electronic sign units that dynamically display the approaching vehicle’s actual speed. These signs will display the vehicle speed in ‘GREEN’ if the vehicle is complying with the new default speed limit and in ‘RED’ if not. This new contract is designed to work in co-ordination with an existing service and maintenance contract which was already in place.
 
The new agreement will see Swarco install 120 bespoke vehicle activated signs throughout Swansea. The signs, which are all manufactured and rigorously tested at Swarco’s factory in Melsonby in the English county of North Yorkshire, feature Swarco’s EPIX lens technology system to ensure the lowest power consumption.
 
The signs use a radar to detect vehicle speeds and use an energy efficient LED display to clearly show messages to oncoming drivers, as well as being equipped with highly intelligent internal data logging, which is stored within the signs, to provide statistical feedback and data on the number of activations, vehicle speeds and volumes. The council will be able to easily monitor changing driver behaviour.
 
“We are pleased to further extend our working relationship with Swansea Council,” said Derek Williamson, business development manager at Swarco UK & Ireland. “We have worked closely with them to fully understand their requirements and have designed a high quality, reliable, durable and energy efficient solution that delivers a low lifetime cost.”

For more information on companies in this article

Related Content

  • Ireland signs winter road maintenance package
    October 21, 2013
    Vaisala with Ireland’s National Roads Authority (NRA) has signed a €3.65 million agreement with Vaisala. The five-year contract will see Vaisala providing a comprehensive package of winter maintenance decision making tools, solutions and services. This will allow the NRA to optimise winter service to Irish road users. The deal involves a state of the art road weather information management system. The contract includes maintenance of over 80 weather stations across Ireland as well as a provision for expandi
  • Testing: new tech, old problems and business moves
    August 21, 2020
    In this issue’s materials testing news, there’s a glimpse of how artificial intelligence could improve quality and efficiency in concrete construction, we look at what works best for fixing cracks and two established equipment manufacturers change hands.
  • Waterford bascule bridge delivery
    May 22, 2025
    Components for Waterford’s bascule bridge are being delivered.
  • WJ acquires Euromark GB, the roadmarkings business of Eurovia UK
    December 11, 2015
    UK road marking business WJ has acquired Euromark GB, the road marking division of Eurovia UK, for an undisclosed sum. Euromark, formerly Ringway Roadmarking, manufactures and installs road marking throughout UK to local authorities. It employs around 450 people and WJ said there would be no redundancies.