Skip to main content

Swarco announces $40 million contract in Saudi Arabia

It's all smiles at Swarco's stand at Gulf Traffic which opened today because the company has announced it has been awarded the second phase of the Automated Traffic Administering & Monitoring (ATAM) project, a Saudi Arabian programme for the cities of Riyadh and Qaseem.
April 25, 2012 Read time: 2 mins
It’s all smiles at 337 Swarco’s stand at 224 Gulf Traffic which opened today because the company has announced it has been awarded the second phase of the Automated Traffic Administering & Monitoring (ATAM) project, a Saudi Arabian programme for the cities of Riyadh and Qaseem. This complex, internationally tendered project focuses on intelligent traffic management and, with a project volume of some US$40 million, is one of the largest contracts ever won by Swarco. The ATAM is the first large-scale integrated traffic management project in the Kingdom of Saudi Arabia.

“In the course of the next 18 months the two cities will each receive a new integrated control centre to improve traffic flow and detect incidents at a total of 170 adaptively controlled intersections,” says Daniel Meier, head of Swarco AG's project office at the company’s headquarters in Wattens, Austria.

Integrated central system software, traffic controllers, LED traffic signals, LED variable message signs, CCTV video surveillance and licence plate recognition equipment are all part of the order which involves the products and expertise of several Swarco companies in Austria, Italy, Romania, Denmark and Saudi Arabia.

Riyadh-based customer Al Masaar is currently constructing a new command and control centre building to house the OMNIA central and integration platform supplied by Swarco. OMNIA’s open architecture means that any ITS application (urban traffic control, public transport, parking, streetlights, VMS, etc) can be integrated within the platform, independently of the supplier or technology. It enables any city or region to build its own ‘made to measure’ ITS environment and new ITS applications can be added when required and also to modify the services associated with existing applications.

As Daniel Meier points out, OMNIA is a strategic investment for both the present and the future. “Its effectiveness in managing ITS applications brings immediate returns as well as long term benefits due to the support it gives in strategic planning. The ease of extending the platform to include new applications represents an advantage and ensures savings whenever legacy systems and new technologies have to be integrated,” Meier said.

For more information on companies in this article

Related Content

  • Developing the European roads of the future
    February 14, 2012
    A new project aims to bring Europe to the forefront of developing the future of transport. A three-year project has set itself the challenge of developing a "truly inspiring vision" of how roads will be built and maintained in the 21st century. Forever Open Road is a revolutionary concept led by the Forum of European National Highway Research Laboratories (FEHRL) and supported by the UK's influential TRL (Transport Research Laboratory).
  • Indra tech to boost safety on Colombia highway
    August 2, 2019
    Indra is to supply traffic management technology, communications and toll systems to the Bucaramanga-Barrancabermeja-Yondó highway in Colombia, in a deal valued at €10.5 million. The company says its line of Mova Traffic solutions will manage the 152km roadway, which unites the Santander department in the Andes mountains with the country's main oil production centres. Indra’s Horus integrated traffic and tunnel management platform is expected to provide operators with real-time information of everyt
  • Ghana moves to reduce Accra’s road pollution and congestion
    August 28, 2019
    The west African country of Ghana has commissioned a traffic management centre to alleviate chronic congestion and drastically reduce vehicle pollution in the capital Accra. Nana Akufo-Addo, Ghana’s president, welcomed the opening of the centre, saying the increase in traffic “coupled with rapidly increasing urban population is putting a lot of pressure on facilities in our cities, especially on our road infrastructure and also sapping productivity”. The centre, which local media claim is the first of
  • SWARCO delivers prism signs to Highways England
    December 14, 2020
    SWARCO Traffic has specified and installed 10 of its prism signs, managed by its cloud-based Zephyr solution, along the UK’s M6 motorway in northern England. The signs help to advise drivers of diversion routes and other traffic information and updates for Highways England along the M6 in county Cumbria.