Skip to main content

3M and 407 ETR have it taped on a major motorway near Toronto

Canadian motorway concessionaire 407 ETR, in partnership with 3M Canada, is testing 3M's pavement marking tapes for Advanced Driver Assistance Systems on 2.5km of lanes. The initiative is part of the 407 ETR Living Labs programme of innovation to promote safety and next-generation transportation along the 140km route that opened in 1997 and was extended last year. King's Highway 407 is a tolled 400-series highway in the province of Ontario comprising a privately leased segment and publicly owned segm
August 1, 2019 Read time: 3 mins
Testing times: 3M and 407 ETR have been using 3M’s ADAS-optimised Contrast Tape in Canada
Canadian motorway concessionaire 407 ETR, in partnership with 152 3M Canada, is testing 3M's pavement marking tapes for Advanced Driver Assistance Systems on 2.5km of lanes.


The initiative is part of the 407 ETR Living Labs programme of innovation to promote safety and next-generation transportation along the 140km route that opened in 1997 and was extended last year.

King's Highway 407 is a tolled 400-series highway in the province of Ontario comprising a privately leased segment and publicly owned segment. The road acts as a high-speed limited access bypass of the centre of Toronto. The segment between Burlington and Brougham is leased to and operated by the 407 ETR Concession Company and is officially known as the 407 Express Toll Route - 407 ETR.

The previous generation of lane markings on 407 ETR are on the road eastbound from Highway 427, some being traditional white and the rest contrast tape markings.

The retro-reflective high-contrast tape markings are being tested eastbound, east of the Humber River to Weston Road in lane 2 both sides - half of the distance has the first generation 7-inch-wide (178mm-wide) contrast tape and the remainder has the next generation 10-inch-wide (254mm-wide) contrast tape - the first such installation in Canada.

Both are wet reflective contrast tape. The 10-inch (254mm) is designed specifically to work better with ADAS and autonomous vehicles. Installation by contractor Total Traffic Services was done overnight .

So far, the lane markings performed well during the winter and during the rainy spring period experienced this year, according to 3M and 407 ETR.

Lane markings have traditionally helped delineate the lane to help drivers stay in their lane. The new lane marking technology will help ensure humans and machines make the most of the fast, safe and reliable ride tha407 ETR offers all drivers.

3M's ADAS-optimised Contrast Tape delivers a contrast between black and white. This allows for improved detection, especially on a low-contrast pavement such as concrete.

The new tape has four strengths which are important for 407 ETR, noted Jonathan Cliffen, connected roads lead, 3M Canada. The product has good wet-weather retroreflectivity and its colour contrast - black markings edging white - provide improved lane definition, essential on low contrast pavement such as concrete.

Also, the product’s durability allows long-lasting performance due to the science of Microcrystalline Ceramic Beads and inlay into the pavement.

"With success and support using 3M products in the past, the pilot project using 3M Connected Roads Contrast Tape made sense,” said Craig White, vice president of highway and tolling operations for 407 ETR. “It's important we remain ahead of the game when it comes to autonomous vehicles for the safety of drivers and passengers."

For more information on companies in this article

Related Content

  • Rockmore International launches ROK 600T drill in Europe
    April 23, 2015
    Rockmore International has given the European launch to the first model in its T series DTH (down the hole) hammer line, the ROK 600T. It is now being tested in Austria and Germany, and will be tested in a Belgian quarry in the next few months. Pejman Eghdami, executive vice president, said the company is now actively promoting the hammer, which it describes as a breakthrough in DTH drilling technology for mining, construction and water well applications. “We recognised a trending demand in the DTH drilli
  • Canada, US officials soon to settle planned Detroit bridge issue
    February 5, 2015
    An end to a thorny issue is close at hand concerning who will fund construction of a border customs plaza on the US side of a planned bridge linking Canada and the United States. US President Barack Obama’s US$4-trillion budget did not set aside any money for the plaza for a second consecutive year, further irritating Canadian officials who are overseeing construction of the bridge. It appears that the Canadian government might end up footing the entire bill, according to a report in Toronto’s Globe a
  • Concrete paving in India with Wirtgen
    September 22, 2023
    An Indian road project is benefiting from the use of equipment from Wirtgen.
  • Screening efficiency
    May 22, 2012
    Hanson UK’s Ingleton Quarry is improving screening efficiency by employing new ceramic lining technology. The facility has taken advantage of the latest developments from Sandvik to improve performance with the replacement of existing quenched steel liners with ceramic inserts. The quarry, located in the Yorkshire Dales National Park, had wear problems with the steel wear protection plates used in the screening process. This cut efficiency while the plates were also noisy. In order to address the problem th