Amey is playing a leading role in the fight for zero harm at road works sites with the launch of a hard-hitting DVD in support of a national radio advertising campaign to coincide with the UK Highways Agency’s ‘Safety Week’ (October 21-27 October 2013).
The public and regulated services provider’s DVD ‘Changing Behaviours – What Does It Take?’ features powerful scenes of near misses and accidents on the motorway and is designed to make employees think about what more they can do to make they keep themsel
The public and regulated services provider’s DVD ‘Changing Behaviours – What Does It Take?’ features powerful scenes of near misses and accidents on the motorway and is designed to make employees think about what more they can do to make they keep themselves and other road workers and road users safe.
Amey has also given its full support to a national radio campaign, in collaboration with the Highways Agency and other supply chain members, to raise awareness on what road users can do to help keep road workers safe. The campaign will be featured across commercial radio stations all over the UK and coincides with the European Week for Health and Safety at Work.
Andy Milner, Amey’s managing director for consulting, rail and strategic highways, said, “Our DVD really drives home the point we’re trying to make to our staff - that they need to take responsibility for their own safety and that of their teams, and the radio campaign is a great way to raise public awareness of how dangerous the environment we work in can be.”
“We have an excellent safety record at Amey but are pleased to lead the way with our DVD and support other initiatives, like the radio promotion, that make roads safer for both our workers and the public.”
Amey has a long and proud history of strategic highways maintenance and is responsible for some of Britain’s most important road networks, including sections of the M1, M5, and M6.
Having recently secured the Highways Agency Asset Support Contracts (ASCs) for Area 6 (East Anglia) and Area 8 (East of England), Amey will improve and maintain the routes in these areas from April 2014, for a minimum of five years.
The company actively promotes health and safety through its own internal ‘Target Zero Every Day’ campaign and through regular support of external schemes run by its clients and sub-contractors.
