Skip to main content

VIDEO: Road safety advertisements – you laugh, you cry

September 12, 2016
Governments, police forces and parent groups have use various messages to warn the public about dangerous driving and some have been more effective than others.


Two recent examples – one from New Zealand and one from Australia – make their point in different ways. The New Zealand video - ‘don’t use a mobile phone while driving’ – gets the message across with gentle humour.

The Australian video – ‘don’t drink and drive’ – employs intense drama to ensure a mark is left on the viewer.

But be warned, though. The Australian video, 5 minutes of it, is chilling and compelling in equal measure. It contains brutal scenes accompanied by the strains of Everybody Hurts, by the American rock group R.E.M.

You may never listen to Everybody Hurts again without thinking of %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal the Australian video Visit Youtube Video false https://www.youtube.com/watch?v=7l5Wa94ynss false false%>.

Related Content

  • Liebherr’s HS8300HD crawler uses hybrid drive to reduce fuel consumption
    February 7, 2013
    Liebherr has developed a hybrid drive system for its HS8300HD heavy duty cycle crawler crane. The 350 tonne machine generates electrical power from its hydraulic free-fall winches, which offer up to 50 tonnes of line pull. Under this Pactronic system surplus energy is stored in a hydraulic accumulator and regenerated to assist the engine, reducing fuel consumption. This reuse of energy also cuts emissions from the machine.
  • ZF looks to the future with HVT and hybrid technology
    January 6, 2017
    ZF will focus on efficiency and reducing fuel consumption at this year’s show. The transmission and driveline component manufacturer will present its Ergopower efficiency package that combines the cPower continuously variable transmission with the ZF Hybrid module that should be commercially available in the future. cPower is a hydromechanical variable transmission that combines hydrostatic drive pumps with a mechanical powershift gearbox. Available for use in a range of machines, including wheeled loaders,
  • ZF looks to the future with HVT and hybrid technology
    February 7, 2013
    ZF will focus on efficiency and reducing fuel consumption at this year’s show. The transmission and driveline component manufacturer will present its Ergopower efficiency package that combines the cPower continuously variable transmission with the ZF Hybrid module that should be commercially available in the future. cPower is a hydromechanical variable transmission that combines hydrostatic drive pumps with a mechanical powershift gearbox. Available for use in a range of machines, including wheeled loaders,
  • Brazil: contractors fear more layoffs as DNIT fails to pay up
    November 25, 2014
    The head of Brazil’s association of road constructors has warned of more layoffs unless the National Department of Infrastructure and Transport (DNIT) starts paying its contractors. Jose Alberto Pereira Ribeiro, president of ANEOR – National Association of Road Works - said companies already have been forced to lay off around 1,700 workers in light of non-payment by the government. Another 950 employees are on forced holidays. Ribeiro claimed DNIT failed to meet its financial obligations for September