VIDEO: Road safety advertisements – you laugh, you cry

September 12, 2016
Governments, police forces and parent groups have use various messages to warn the public about dangerous driving and some have been more effective than others.


Two recent examples – one from New Zealand and one from Australia – make their point in different ways. The New Zealand video - ‘don’t use a mobile phone while driving’ – gets the message across with gentle humour.

The Australian video – ‘don’t drink and drive’ – employs intense drama to ensure a mark is left on the viewer.

But be warned, though. The Australian video, 5 minutes of it, is chilling and compelling in equal measure. It contains brutal scenes accompanied by the strains of Everybody Hurts, by the American rock group R.E.M.

You may never listen to Everybody Hurts again without thinking of %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal the Australian video Visit Youtube Video false https://www.youtube.com/watch?v=7l5Wa94ynss false false%>.

Related Content

  • Novel access machine drive units available from Bonfiglioli
    March 8, 2013
    Bonfiglioli is now offering new electrical traction solutions for aerial platforms. These now offer electrical drive capabilities for telescopic boom, articulated boom, vertical and scissor type lifts. The firm says these drives are highly energy-efficient electric traction solutions for aerial platforms, which integrate motor and gearbox. This allows customers to benefit from electric traction technology as installation is easy and flexible due to compact component dimensions, while maintenance and repair
    Read More
  • VIDEO: Cycle parking at the office is getting easier
    September 7, 2015
    Highway designers are increasingly asked to integrate cycle lanes and paths into their projects in major urban areas. And many commuting cyclists are grateful for it, too. But what happens when the cycle path ends, even if it is right outside the rider’s destination, such as his or her work place, be it an office building or factory? That last few metres are essential for completing the perfect commute. This means being able to park the bicycle in a secure environment.
    Read More
  • Volvo CE president speaks of industry giant’s goals for bauma 2013
    January 6, 2017
    Volvo Construction Equipment president Pat Olney has stressed the importance of the bauma show to the industry giant ahead of the 2013 event. Speaking during the recent inauguration of Volvo CE’s new Americas HQ in Shippensburg, Pennsylvania, he said: “Bauma is a major show in Europe and also attracts international visitors.
    Read More
  • Volvo CE president speaks of industry giant’s goals for bauma 2013
    April 9, 2013
    Volvo Construction Equipment president Pat Olney has stressed the importance of the bauma show to the industry giant ahead of the 2013 event. Speaking during the recent inauguration of Volvo CE’s new Americas HQ in Shippensburg, Pennsylvania, he said: “Bauma is a major show in Europe and also attracts international visitors.
    Read More

Highlighted Content