Skip to main content

VIDEO: Road safety advertisements – you laugh, you cry

September 12, 2016
Governments, police forces and parent groups have use various messages to warn the public about dangerous driving and some have been more effective than others.


Two recent examples – one from New Zealand and one from Australia – make their point in different ways. The New Zealand video - ‘don’t use a mobile phone while driving’ – gets the message across with gentle humour.

The Australian video – ‘don’t drink and drive’ – employs intense drama to ensure a mark is left on the viewer.

But be warned, though. The Australian video, 5 minutes of it, is chilling and compelling in equal measure. It contains brutal scenes accompanied by the strains of Everybody Hurts, by the American rock group R.E.M.

You may never listen to Everybody Hurts again without thinking of %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal the Australian video Visit Youtube Video false https://www.youtube.com/watch?v=7l5Wa94ynss false false%>.

Related Content

  • UK road maintenance industry’s new safe driving through roadworks radio campaign
    October 22, 2013
    Leading UK road maintenance companies have this week joined together with the Highways Agency to launch a national radio campaign to ask drivers to ‘take extra care’ through roadworks. Messages being aired on commercial radio stations across England from 21st October-3rd November consist of a series of three hard-hitting messages to raise awareness among the public of the need to drive safely through roadworks.
  • LiuGong 900E excavators “very key” for company future
    January 6, 2017
    A senior LiuGong figure says the company’s keenly awaited 900E Series excavator is a “very key machine” for its future. Dave Beatenbough, vice president of the Chinese construction equipment manufacturing giant’s research and development arm, said production of the model at LiuGong’s Dressta base in Poland was expected to begin “within three months”.
  • LiuGong 900E excavators “very key” for company future
    April 16, 2013
    A senior LiuGong figure says the company’s keenly awaited 900E Series excavator is a “very key machine” for its future. Dave Beatenbough, vice president of the Chinese construction equipment manufacturing giant’s research and development arm, said production of the model at LiuGong’s Dressta base in Poland was expected to begin “within three months”.
  • INTERMAT launch for Topcon total stations
    January 6, 2017
    A new range of reflectorless total stations has been developed by Topcon. Called the ES series, the new models also feature TSshield – a Topcon Group innovation using a multi-function telematics-based communication module that locates the instrument.