VIDEO: Road safety advertisements – you laugh, you cry

September 12, 2016
Governments, police forces and parent groups have use various messages to warn the public about dangerous driving and some have been more effective than others.


Two recent examples – one from New Zealand and one from Australia – make their point in different ways. The New Zealand video - ‘don’t use a mobile phone while driving’ – gets the message across with gentle humour.

The Australian video – ‘don’t drink and drive’ – employs intense drama to ensure a mark is left on the viewer.

But be warned, though. The Australian video, 5 minutes of it, is chilling and compelling in equal measure. It contains brutal scenes accompanied by the strains of Everybody Hurts, by the American rock group R.E.M.

You may never listen to Everybody Hurts again without thinking of %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal the Australian video Visit Youtube Video false https://www.youtube.com/watch?v=7l5Wa94ynss false false%>.

Related Content

  • Testing and striping underway for Seattle’s Alaskan Way tunnel
    August 31, 2018
    Crews have been working flat out on the Alaskan Way Tunnel in Seattle to install and test thousands of components and 90 interconnected systems. The client, Washing State Department of Transportation, said that Seattle Tunnel Partners began installation inside the double-deck State Route 99 tunnel in March after crews completed construction of the upper and lower roadways. STP said that testing could be complete by as early as late September and the tunnel could open as soon as this fall after an ap
    Read More
  • Questions over effect of tough sentences for driving offenders
    June 17, 2014
    A UK academic claims that research shows higher prison sentences are unlikely to deter death by driving offences. University of Leicester professor Sally Kyd Cunningham suggests new laws from the UK Government could fail as a deterrent to crimes committed while driving. In the wake of the Government’s recent announcement of a comprehensive review of driving offences and penalties, an academic from the University of Leicester has argued that higher prison sentences could fail to act as a deterrent against de
    Read More
  • Strong exhibitor support for World of Asphalt 2016
    October 16, 2015
    Strong exhibitor support has been noted for the World of Asphalt 2016 exhibition being held next year in the US state of Tennessee.
    Read More
  • Advanced high reach capability from Haulotte’s latest access plaform
    January 6, 2017
    According to Haulttoe, its new HT 23 RTJ platform offers a wider working envelope than previous designs in its size class. Platform working height is 22.5m, while its horizontal outreach is 18.3m, around 1m higher than competing units. A dual load system is available as an option, allowing a lifting capacity up to 450kg while the machine is said to offer a high lifting speed, taking just 56 seconds to reach full height and increasing its productivity in this product segment. It also offers high manoeuvrabi
    Read More

Highlighted Content