VIDEO: Road safety advertisements – you laugh, you cry

September 12, 2016
Governments, police forces and parent groups have use various messages to warn the public about dangerous driving and some have been more effective than others.


Two recent examples – one from New Zealand and one from Australia – make their point in different ways. The New Zealand video - ‘don’t use a mobile phone while driving’ – gets the message across with gentle humour.

The Australian video – ‘don’t drink and drive’ – employs intense drama to ensure a mark is left on the viewer.

But be warned, though. The Australian video, 5 minutes of it, is chilling and compelling in equal measure. It contains brutal scenes accompanied by the strains of Everybody Hurts, by the American rock group R.E.M.

You may never listen to Everybody Hurts again without thinking of %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal the Australian video Visit Youtube Video false https://www.youtube.com/watch?v=7l5Wa94ynss false false%>.

Related Content

  • A future UK government should focus more on potholes and road safety
    April 10, 2015
    With a national UK election looming next month, a future government must make road safety a top priority, said the Institute of Advanced Motorists (IAM). Half of motorists in a recent survey of 2,156 people, and conducted IAM in March, said the current administration has not given the issue as much attention as is needed. The number one issue that the government should be focussing on, according to 70% of respondents, is the reduction of the number of potholes. The backlog of repairs now tops more
    Read More
  • Rockmore International introduces A Series DTH hammers
    March 8, 2013
    Global manufacturer of percussive rock drilling tools Rockmore International has added the ROK 600A and 650A to its ROK series DTH hammer product line. The 600A and 650A are 6inch (152.4mm) class DTH hammers that are the first models in the newly-emerging A Class hammer range from Rockmore. The A hammers feature new component designs that are said to demonstrate better performance and penetration rates suited to smaller compressors. “We are committed to developing new DTH hammer solutions that increase prod
    Read More
  • First-time exhibitor CMS Cepcor to display replacement crusher spare parts/crusher liners
    March 11, 2013
    First-time exhibitor CMS Cepcor will exhibit its range of replacement crusher spare parts and premium crusher liners at bauma 2013. Recently awarded the Queen’s Award for Outstanding Achievement in International Trade, CMS Cepcor currently exports to over 100 countries. Despite the worldwide economic recession and credit crisis, the company says its sales turnover increased by over 100% since 2010. “This growth has been achieved through a focus on optimisation of web presence together with an engineering f
    Read More
  • Innovative concrete pre-casting technology from Exclusivas Resimart Ibérica
    January 6, 2017
    Spanish specialist Exclusivas Resimart Ibérica is developing novel equipment for the production of pre-stressed concrete elements. The company has designed new technologies for pre-cast concrete markets, mainly in precast pre-stressed concrete by vibro-compression technology and extrusion systems.
    Read More

Highlighted Content