VIDEO: Road safety advertisements – you laugh, you cry

September 12, 2016
Governments, police forces and parent groups have use various messages to warn the public about dangerous driving and some have been more effective than others.


Two recent examples – one from New Zealand and one from Australia – make their point in different ways. The New Zealand video - ‘don’t use a mobile phone while driving’ – gets the message across with gentle humour.

The Australian video – ‘don’t drink and drive’ – employs intense drama to ensure a mark is left on the viewer.

But be warned, though. The Australian video, 5 minutes of it, is chilling and compelling in equal measure. It contains brutal scenes accompanied by the strains of Everybody Hurts, by the American rock group R.E.M.

You may never listen to Everybody Hurts again without thinking of %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal the Australian video Visit Youtube Video false https://www.youtube.com/watch?v=7l5Wa94ynss false false%>.

Related Content

  • Topcon’s PS-AS series to “set a new industry standard” for robotic total stations
    January 30, 2013
    Topcon Europe Positioning’s (TEP) new auto-tracking robotic total station series for the construction market on show at bauma 2013 will “set a new industry standard”, according to Leighton Davies, the company’s survey products sales manager for Europe. With what is said to be its combination of the latest tracking, motorised turning, angle accuracy and software technology, the new PS-AS series instruments are designed for applications such as stakeout and as a key component of a Local Positioning System, us
    Read More
  • Skako Concrete unveils its Rotoconix mixer
    January 6, 2017
    Skako Concrete has – literally – unveiled its new Rotoconix mixer after keeping the new model under cover until 11am on the first day of bauma. The Rotoconix is designed for quick batching cycles, fast discharge and uniform mixing no matter the batch size. The mixer has three key parts, all of which are reversible. It combines a rotating cone a high-speed ‘turbo whirler’ and a screw.
    Read More
  • Skako Concrete unveils its Rotoconix mixer
    April 15, 2013
    Skako Concrete has – literally – unveiled its new Rotoconix mixer after keeping the new model under cover until 11am on the first day of bauma. The Rotoconix is designed for quick batching cycles, fast discharge and uniform mixing no matter the batch size. The mixer has three key parts, all of which are reversible. It combines a rotating cone a high-speed ‘turbo whirler’ and a screw.
    Read More
  • European Day Without A Road Death: ‘Everyone’s vulnerable’
    September 25, 2019
    This year’s European Day Without A Road Death (Project EDWARD) takes place today, emphasising a theme of vulnerability. It is organised by the European Traffic Police Network (TISPOL), which offers a somewhat pessimistic view of the state of play. “We have spent time reflecting on recent results which paint a very mixed picture of progress in reducing deaths and serious injuries on Europe’s roads,” TISPOL says in a statement. “For the first few years of this decade, countries across the EU have been highly
    Read More

Highlighted Content