LiuGong Machinery Corporation was given China’s Best Brand Award for Acquisition Efficiency at the 2012 Global Brand Summit. The construction machine manufacturing giant is said to have achieved outstanding results in brand building through implementing a modern and unified brand strategy. After 2008, LiuGong began cooperating with international branding and public relations companies, which is said to have greatly enhanced its brand image.
The professional and effective brand promotion is said by LiuGong
Wacker Neuson’s big draw at CONEXPO-CON/AGG 2014 is the unveiling of its new skid steer loader series, designed specifically for the needs of the North American market. Four models, the SW 24 and SW 28 on wheels and ST 35 and ST 45 on tracks, will be available at the German company’s North American and Canadian dealer network from mid-2014 onwards.
Wacker Neuson’s big draw at CONEXPO-CON/AGG 2014 is the unveiling of its new skid steer loader series, designed specifically for the needs of the North American market. Four models, the SW 24 and SW 28 on wheels and ST 35 and ST 45 on tracks, will be available at the German company’s North American and Canadian dealer network from mid-2014 onwards.
CNH is aiming to build new production facilities in India and Brazil for its New Holland Construction and Case Construction Equipment brands. Mario Gasparri, head of the CNH Construction Equipment business for Europe, Africa and the Middle East, said the ambitious moves were based on how CNH sees the evolution of the construction equipment market.
