Skip to main content

Zoomlion integrates excavator models into range

Zoomlion has now fully integrated the excavator models it acquired recently into its product range. A key example of this business integration on show at bauma China 2014 is the ZE150R wheeled excavator model. This forms part of the excavator range bought amidst the wider acquisition of Chery Heavy Industries. The strategic acquisition has helped boost Zoomlion’s presence in the excavator market and the firm says it has managed to transition this additional segment and integrate the business into its operat
November 26, 2014 Read time: 1 min
The ZE150R wheeled excavator is one of several models added to the Zoomlion range following its acquisition of Chery Heavy Industries
1175 Zoomlion has now fully integrated the excavator models it acquired recently into its product range. A key example of this business integration on show at bauma China 2014 is the ZE150R wheeled excavator model. This forms part of the excavator range bought amidst the wider acquisition of Chery Heavy Industries. The strategic acquisition has helped boost Zoomlion’s presence in the excavator market and the firm says it has managed to transition this additional segment and integrate the business into its operation in just two months. This speedy transition is said to be a sign of Zoomlion’s growing capabilities in terms of global resources allocation.

For more information on companies in this article

Related Content

  • Chinese firm Shantui is developing a long term business strategy for growth
    November 13, 2014
    Chinese manufacturer Shantui is expanding its operations with a more diverse range of products – Mike Woof reports Chinese manufacturer Shantui is reorganising its operations to cope with the current tough market conditions, taking a long term view that is geared for future growth. The firm has expanded its operations significantly, broadening its product line away from its reliance on the bulldozer business where it has its origins. Demand for concrete equipment has been strong in China and the firm saw t
  • Chinese firm Shantui is developing a long term business strategy for growth
    January 6, 2017
    Chinese manufacturer Shantui is expanding its operations with a more diverse range of products – Mike Woof reports Chinese manufacturer Shantui is reorganising its operations to cope with the current tough market conditions, taking a long term view that is geared for future growth. The firm has expanded its operations significantly, broadening its product line away from its reliance on the bulldozer business where it has its origins. Demand for concrete equipment has been strong in China and the firm saw t
  • Zoomlion’s Asian ambition for dry-mix mortar
    January 6, 2017
    Zoomlion has ambitious plans to introduce dry-mix mortar production equipment to China and South East Asia following the firm’s recent acquisition of M-TEC – the German-based market leader. Speaking at Conexpo 2014, Patrick Hei, Zoomlion’s sales director of concrete machinery, said, “Dry-mix mortar in western countries is a common product for industry. However, in China and South East Asia, and some developing countries, this is a new product for industry. “Zoomlion believes that with its technology and s
  • Zoomlion’s Asian ambition for dry-mix mortar
    March 7, 2014
    Zoomlion has ambitious plans to introduce dry-mix mortar production equipment to China and South East Asia following the firm’s recent acquisition of M-TEC – the German-based market leader. Speaking at Conexpo 2014, Patrick Hei, Zoomlion’s sales director of concrete machinery, said, “Dry-mix mortar in western countries is a common product for industry. However, in China and South East Asia, and some developing countries, this is a new product for industry. “Zoomlion believes that with its technology and s