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Zoomlion integrates excavator models into range

Zoomlion has now fully integrated the excavator models it acquired recently into its product range. A key example of this business integration on show at bauma China 2014 is the ZE150R wheeled excavator model. This forms part of the excavator range bought amidst the wider acquisition of Chery Heavy Industries. The strategic acquisition has helped boost Zoomlion’s presence in the excavator market and the firm says it has managed to transition this additional segment and integrate the business into its operat
November 26, 2014 Read time: 1 min
The ZE150R wheeled excavator is one of several models added to the Zoomlion range following its acquisition of Chery Heavy Industries
1175 Zoomlion has now fully integrated the excavator models it acquired recently into its product range. A key example of this business integration on show at bauma China 2014 is the ZE150R wheeled excavator model. This forms part of the excavator range bought amidst the wider acquisition of Chery Heavy Industries. The strategic acquisition has helped boost Zoomlion’s presence in the excavator market and the firm says it has managed to transition this additional segment and integrate the business into its operation in just two months. This speedy transition is said to be a sign of Zoomlion’s growing capabilities in terms of global resources allocation.

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