Subaru ventures into China

Fuji Heavy Industries (FHI), parent company of Subaru Industrial Power Products, has signed an agreement creating a joint venture company in Shanghai, China. The agreement, signed in partnership with Toyota Tsusho (China) Co. Ltd, was due to lead to Subaru Industrial Power Products of China Co. Ltd starting full trading from September 2012. Subaru’s investment and expansion in the Chinese market is said to be a strategic move to stay ahead of the growing demand for industrial products in the country. In ad
November 8, 2012 Read time: 2 mins
6851 Fuji Heavy Industries (FHI), parent company of 6415 Subaru Industrial Power Products, has signed an agreement creating a joint venture company in Shanghai, China.

The agreement, signed in partnership with 6852 Toyota Tsusho Corporation (China) Ltd, was due to lead to Subaru Industrial Power Products of China Co. Ltd starting full trading from September 2012.

Subaru’s investment and expansion in the Chinese market is said to be a strategic move to stay ahead of the growing demand for industrial products in the country.

In addition to investing in the Chinese market, Subaru is said to be striving to increase its service and market share in North America, as well as continue its longstanding mission to advance products through innovation and technology.

“Now more than ever, it’s crucial to invest in opportunities for growth, both in sales and product development,” said Brad Murphy, executive vice-president of Subaru Industrial Paver Products in North America. “While other companies respond to tough economic times with cutbacks, we’ve opted to further strengthen our service and innovation efforts for our customers, and are gaining new business and greater market share as a result.”

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