Russian road safety

A rather unusual and somewhat controversial road safety campaign is being used in parts of Russia. Scantily dressed women wearing a minimum of provocative wear are being paid to stand by the roadside holding speed limit signs. This approach is being organised by the Russian road safety charity Avtodrizhenia and is said to be highly effective at encouraging male drivers to slow down. There have been no incidences of driver distraction so far and the results for road safety have in fact been positive, with (m
January 27, 2017 Read time: 2 mins
A rather unusual and somewhat controversial road safety campaign is being used in parts of Russia. Scantily dressed women wearing a minimum of provocative wear are being paid to stand by the roadside holding speed limit signs. This approach is being organised by the Russian road safety charity Avtodrizhenia and is said to be highly effective at encouraging male drivers to slow down. There have been no incidences of driver distraction so far and the results for road safety have in fact been positive, with (male) drivers slowing down. The road safety campaign has been trialled successfully at a noted blackspot for crashes, close to a pedestrian crossing in Severny village, in Russia’s central Nizhny Novgorod region. Russia’s road deaths stand at around 30,000/year so reducing the fatality rate is a key target, even if unconventional methods are required.

Related Content

  • Joining forces on safety'
    April 12, 2012
    The European Transport Safety Council (ETSC) welcomed the launch of the UN Decade of Action for Road Safety, saying it will enable the European Union to join forces in tackling road safety at a global level. The UN move aims to reduce by 50% the projected increase in road deaths by 2020, and was developed with the support of the World Health Organisation (WHO), which predicts that road traffic injuries will rise to become the fifth leading cause of death by 2030 in the world. It demanded action to correct t
    Read More
  • Breath test 50th anniversary
    October 6, 2017
    It is now 50 years since the breathalyser testing system to check for alcohol use was introduced in the UK. Police carried out the first roadside breath test on a motorist in Shropshire on the 8th October 1967. The breath testing for alcohol has had a major benefit for UK road safety as in 1967 there were 1,640 road fatalities attributed to alcohol, almost as many road deaths as there were in total in the UK last year. The push to make drink driving regarded as dangerous, anti-social behaviour has had a maj
    Read More
  • Alcohol consumption car crash cause
    December 15, 2014
    A new report from insurance firm Allianz highlights the appalling risks to road users resulting from drink driving. "On a global level, every 10th fatal accident can be traced back to alcohol. Men are more likely to expose themselves to this danger, risking their lives with it," according to Christoph Lauterwasser, Head of the Allianz Center for Technology (AZT) in Munich. The fatality rates from road traffic crashes that have resulted from alcohol use have been investigated by the World Health Organisatio
    Read More
  • Improving safety for vulnerable road users
    January 2, 2013
    Dutch-style cycle safety for other European nations – Mike Woof writes A recent event held in London during October was aimed at improving safety for vulnerable road users. Called Love London go Dutch, the event was intended to highlight some of the experience from Holland in reducing risk rates for vulnerable road users such as cyclists. Similar events were held in other UK cities, while other major European cities such as Paris that are seeing an increase in cycling also have a lot to learn from Dutch exp
    Read More

Highlighted Content