Russian road safety

A rather unusual and somewhat controversial road safety campaign is being used in parts of Russia. Scantily dressed women wearing a minimum of provocative wear are being paid to stand by the roadside holding speed limit signs. This approach is being organised by the Russian road safety charity Avtodrizhenia and is said to be highly effective at encouraging male drivers to slow down. There have been no incidences of driver distraction so far and the results for road safety have in fact been positive, with (m
January 27, 2017 Read time: 2 mins
A rather unusual and somewhat controversial road safety campaign is being used in parts of Russia. Scantily dressed women wearing a minimum of provocative wear are being paid to stand by the roadside holding speed limit signs. This approach is being organised by the Russian road safety charity Avtodrizhenia and is said to be highly effective at encouraging male drivers to slow down. There have been no incidences of driver distraction so far and the results for road safety have in fact been positive, with (male) drivers slowing down. The road safety campaign has been trialled successfully at a noted blackspot for crashes, close to a pedestrian crossing in Severny village, in Russia’s central Nizhny Novgorod region. Russia’s road deaths stand at around 30,000/year so reducing the fatality rate is a key target, even if unconventional methods are required.

Related Content

  • The global road safety crisis needs to be addressed
    October 12, 2017
    The global road casualty rate continues to climb as motorisation levels grow and is particularly acute in the developing world. Developing countries suffer from a particularly high rate of crashes and around 90% of road fatalities. The impact, both in economic and human terms, is unsustainable. These countries cannot afford the loss to their economies of the young and economically active.
    Read More
  • The global road safety crisis needs to be addressed
    October 12, 2017
    The global road casualty rate continues to climb as motorisation levels grow and is particularly acute in the developing world. Developing countries suffer from a particularly high rate of crashes and around 90% of road fatalities. The impact, both in economic and human terms, is unsustainable. These countries cannot afford the loss to their economies of the young and economically active.
    Read More
  • Drop in US road deaths for 2024
    May 23, 2025
    The US has seen a drop in road deaths and a road safety improvement for 2024.
    Read More
  • Improving safety for cyclists
    November 29, 2013
    New systems in development for protecting vulnerable road users - Mike Woof writes In many European countries the number of people using bicycles for commuting are increasing. This is being actively encouraged by city authorities as it offers an effective way to reduce traffic congestion, lower exhaust emissions and also improve public health. The Netherlands and Denmark have long had high percentages of commuters opting to use bicycles and other European countries are looking to capitalise on the experienc
    Read More

Highlighted Content