Skip to main content

Red for Embarassment

Red faces abounded when a Ferrari supercar was driven on top of a historic structure in China. The Ferrari was driven onto the wall as part of a publicity stunt, presumably by an overeager marketing team, but the Chinese authorities were understandably somewhat less than amused. Apologies were made and luckily, the 600 year old Ming dynasty wall was not damaged in the incident.
August 10, 2012 Read time: 1 min
Red faces abounded when a Ferrari supercar was driven on top of a historic structure in China. The Ferrari was driven onto the wall as part of a publicity stunt, presumably by an overeager marketing team, but the Chinese authorities were understandably somewhat less than amused. Apologies were made and luckily, the 600 year old Ming dynasty wall was not damaged in the incident.

Related Content

  • Increasing demand for geosynthetics reinforcement
    May 3, 2012
    Geosynthetics have a wide variety of uses and these include providing extra strength in highway construction. Demand for geosynthetics in the United States alone is projected to increase 4.4% per year through to 2010 to more than 727 million m². Geosynthetics, used worldwide in the highway sector for strengthening, include geotextiles, geomembranes, geonets, geogrids, geosynthetic clay liners, preformed geocomposites, geocells and geofoams. The US advances will be fuelled by a recovery in nonbuilding constr
  • Increasing demand for geosynthetics reinforcement
    April 16, 2012
    Demand for geosynthetics in the United States alone is projected to increase 4.4% per year through to 2010 to more than 727 million m². Geosynthetics, used worldwide in the highway sector for strengthening, include geotextiles, geomembranes, geonets, geogrids, geosynthetic clay liners, preformed geocomposites, geocells and geofoams. The US advances will be fuelled by a recovery in nonbuilding construction. Additionally, geosynthetics will continue to increase their use in a wider range of applications
  • New bridge is spanning China’s Yangtze River
    June 28, 2013
    There is massive development in design and construction of bridges in China and the Yingwuzhou Bridge over the Yangtze River is one key project – Mike Woof reports, with assistance from Route One’s Chinese publishing partner *CMTM Called the Mother River, the Yangtze is a focal point for China politically, economically and culturally. The river has been at the heart of China’s development for millennia, its history stretching back as far as the dawn of human civilisation. The name Yangtze, or Yangzi, is its
  • Tunnels - an environmentally attractive option?
    February 21, 2012
    While tunnels are often more expensive than bridges, they can offer environmentally attractive options for transport schemes. Tunnels offer environmentally attractive options for a range of transport infrastructure schemes, but in many cases high construction costs may restrict their use.