Perkins launches web shop to boost customer options

Perkins used CONEXPO-CON/AGG to launch its new web shop for US customers, which can be found at www.perkins.com/shop. Visitors to the site can purchase parts or repair kits online, rather than make a journey to their nearest dealer or distributor. For more complex components, users will still need to purchase through their nearest Perkins distributor. “We’ve had some challenges to overcome to make the web shop work successfully alongside distributor’s businesses,” explained Ian Bradford, Perkins afte
March 13, 2017 Read time: 1 min
Perkins web shop lets end users purchase parts direct
299 Perkins used CONEXPO-CON/AGG to launch its new web shop for US customers, which can be found at %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal www.perkins.com/shop Visit www.perkins.com/shop website false http://www.perkins.com/shop false false%>. Visitors to the site can purchase parts or repair kits online, rather than make a journey to their nearest dealer or distributor.

For more complex components, users will still need to purchase through their nearest Perkins distributor.

“We’ve had some challenges to overcome to make the web shop work successfully alongside distributor’s businesses,” explained Ian Bradford, Perkins aftermarket product manager. “And for more complex items and those parts not available online, buyers will be steered towards their nearest distributor.”

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