Skip to main content

Italian equipment association UNACEA is optimistic for the Chinese market

The Italian pavilion at bauma China 2014 has been organised jointly by Monacofiere and UNACEA and shows how Italian firms are keen to grow sales in China. The Chinese market for construction equipment is not strong at present however, compared with the peak achieved in 2011. According to Off-Highway Research, the Chinese market for construction machines was worth some €17.4 billion in 2013. However the outlook for 2014 is negative and expected to have dropped 14% by the end of the year to som
November 26, 2014 Read time: 2 mins
The Italian pavilion at bauma China 2014 has been organised jointly by Monacofiere and 2539 UNACEA and shows how Italian firms are keen to grow sales in China.

The Chinese market for construction equipment is not strong at present however, compared with the peak achieved in 2011. According to 2444 Off-Highway Research, the Chinese market for construction machines was worth some €17.4 billion in 2013. However the outlook for 2014 is negative and expected to have dropped 14% by the end of the year to some €15 billion. A more optimistic outlook is envisaged for 2015 though, with demand anticipated to grow 5% to some €15.8 billion by the end of the year.

In the first eight months of 2014, Italian exports of construction equipment to China have topped €35 million, an increase of 62% from the previous year. Of note is that sales of earthmoving machines grew 104%, as these had been deeply affected previously. Exports of crushing and screening equipment grew 62%, while overseas sales of drilling equipment grew 70%. Positive results were achieved also in the road machinery sector which grew 48%, while exports of tower cranes increased by 33%. Finally, exports of concrete equipment, although 10% up compared with the previous year, are still at a very low level.

For more information on companies in this article

Related Content

  • Wacker Neuson remains on growth track
    August 9, 2023
    Wacker Neuson remains on its growth track in 2023.
  • Volvo CE has maintained profitability for 2024
    January 31, 2025
    Volvo CE has maintained strong profitability for 2024
  • French Q1 sales of equipment hit record levels
    May 22, 2019
    Sales of construction equipment in France are at the highest levels ever observed in the country, according to CISMA, the French trade association. In the first quarter of 2019 six new records were set. Compared with Q1 2018, the market is up 10%. This performance can be explained by the rise in sales to rental companies of nearly 13%, notes CISMA. The mobile elevating work platform sales reached a peak of 3,545 units in the quarter – highest ever, beating the previously best years of 2000-2001 an
  • Contractor Strabag unveils optimism with new results
    August 30, 2013
    A note of cautious optimism can be seen at the Austrian contractor Strabag, with the release of its half year results. The company saw turnover of € 5.6 billion for the first half of 2013, a drop of 7 % from the same period for the previous year but with some of this fall coming from weather-related issues that delayed the start of construction acitivity. However the company says that the impact of the weather on its performance should be made up by the year end. Strabag is a major contractor and is Central