Skip to main content

Italian equipment association UNACEA is optimistic for the Chinese market

The Italian pavilion at bauma China 2014 has been organised jointly by Monacofiere and UNACEA and shows how Italian firms are keen to grow sales in China. The Chinese market for construction equipment is not strong at present however, compared with the peak achieved in 2011. According to Off-Highway Research, the Chinese market for construction machines was worth some €17.4 billion in 2013. However the outlook for 2014 is negative and expected to have dropped 14% by the end of the year to som
November 26, 2014 Read time: 2 mins
The Italian pavilion at bauma China 2014 has been organised jointly by Monacofiere and 2539 UNACEA and shows how Italian firms are keen to grow sales in China.

The Chinese market for construction equipment is not strong at present however, compared with the peak achieved in 2011. According to 2444 Off-Highway Research, the Chinese market for construction machines was worth some €17.4 billion in 2013. However the outlook for 2014 is negative and expected to have dropped 14% by the end of the year to some €15 billion. A more optimistic outlook is envisaged for 2015 though, with demand anticipated to grow 5% to some €15.8 billion by the end of the year.

In the first eight months of 2014, Italian exports of construction equipment to China have topped €35 million, an increase of 62% from the previous year. Of note is that sales of earthmoving machines grew 104%, as these had been deeply affected previously. Exports of crushing and screening equipment grew 62%, while overseas sales of drilling equipment grew 70%. Positive results were achieved also in the road machinery sector which grew 48%, while exports of tower cranes increased by 33%. Finally, exports of concrete equipment, although 10% up compared with the previous year, are still at a very low level.

For more information on companies in this article

Related Content

  • North American market fuels 15% rise in Volvo CE Q2 2012 sales
    July 31, 2012
    Volvo CE said strong sales, particularly in North America, helped the company record a 15% rise in equipment sales in Q2 of 2012 – bucking a worldwide reduction in the size of the global equipment sales market. The company’s operating income also rose in Q2 2012 to 35%, with operating margin up 13.3% on the same period of 2011. Volvo CE strengthened its market position in wheeled loader and excavator sales in China, taking a 14.7% share of the vital market.
  • Strong performance sees Wirtgen Group bullish
    September 30, 2014
    The Wirtgen Group reports that strong financial performance is expected for 2014. Full results are not yet available for 2014 but the privately held, family owned firm is confident for good results. Joint president Jürgen Wirtgen said, “Sales for 2014 will reach €1.95 billion.” He explained that for the first half of 2013, turnover reached €285 million, whereas for the first six months of 2014, turnover reached €329 million, a jump of 15%. The second half of the year is also looking healthy with the firm on
  • Terex looks for internal growth and strong margins
    January 6, 2017
    Terex Corporation chairman and CEO Ron DeFeo is predicting strong growth over the next three years, with the aim of US$10bn revenues by 2015, up from $7.3bn in 2012. However, unlike so often in the past, he is not looking for acquisition but to develop the existing business. Indeed, the company has recently sold off much of its road construction business, as it was struggling to expand that division.
  • Terex looks for internal growth and strong margins
    April 17, 2013
    Terex Corporation chairman and CEO Ron DeFeo is predicting strong growth over the next three years, with the aim of US$10bn revenues by 2015, up from $7.3bn in 2012. However, unlike so often in the past, he is not looking for acquisition but to develop the existing business. Indeed, the company has recently sold off much of its road construction business, as it was struggling to expand that division.