Italian equipment association UNACEA is optimistic for the Chinese market

The Italian pavilion at bauma China 2014 has been organised jointly by Monacofiere and UNACEA and shows how Italian firms are keen to grow sales in China. The Chinese market for construction equipment is not strong at present however, compared with the peak achieved in 2011. According to Off-Highway Research, the Chinese market for construction machines was worth some €17.4 billion in 2013. However the outlook for 2014 is negative and expected to have dropped 14% by the end of the year to som
November 26, 2014 Read time: 2 mins
The Italian pavilion at bauma China 2014 has been organised jointly by Monacofiere and 2539 UNACEA and shows how Italian firms are keen to grow sales in China.

The Chinese market for construction equipment is not strong at present however, compared with the peak achieved in 2011. According to 2444 Off-Highway Research, the Chinese market for construction machines was worth some €17.4 billion in 2013. However the outlook for 2014 is negative and expected to have dropped 14% by the end of the year to some €15 billion. A more optimistic outlook is envisaged for 2015 though, with demand anticipated to grow 5% to some €15.8 billion by the end of the year.

In the first eight months of 2014, Italian exports of construction equipment to China have topped €35 million, an increase of 62% from the previous year. Of note is that sales of earthmoving machines grew 104%, as these had been deeply affected previously. Exports of crushing and screening equipment grew 62%, while overseas sales of drilling equipment grew 70%. Positive results were achieved also in the road machinery sector which grew 48%, while exports of tower cranes increased by 33%. Finally, exports of concrete equipment, although 10% up compared with the previous year, are still at a very low level.

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