Skip to main content

Italian equipment association UNACEA is optimistic for the Chinese market

The Italian pavilion at bauma China 2014 has been organised jointly by Monacofiere and UNACEA and shows how Italian firms are keen to grow sales in China. The Chinese market for construction equipment is not strong at present however, compared with the peak achieved in 2011. According to Off-Highway Research, the Chinese market for construction machines was worth some €17.4 billion in 2013. However the outlook for 2014 is negative and expected to have dropped 14% by the end of the year to som
November 26, 2014 Read time: 2 mins
The Italian pavilion at bauma China 2014 has been organised jointly by Monacofiere and 2539 UNACEA and shows how Italian firms are keen to grow sales in China.

The Chinese market for construction equipment is not strong at present however, compared with the peak achieved in 2011. According to 2444 Off-Highway Research, the Chinese market for construction machines was worth some €17.4 billion in 2013. However the outlook for 2014 is negative and expected to have dropped 14% by the end of the year to some €15 billion. A more optimistic outlook is envisaged for 2015 though, with demand anticipated to grow 5% to some €15.8 billion by the end of the year.

In the first eight months of 2014, Italian exports of construction equipment to China have topped €35 million, an increase of 62% from the previous year. Of note is that sales of earthmoving machines grew 104%, as these had been deeply affected previously. Exports of crushing and screening equipment grew 62%, while overseas sales of drilling equipment grew 70%. Positive results were achieved also in the road machinery sector which grew 48%, while exports of tower cranes increased by 33%. Finally, exports of concrete equipment, although 10% up compared with the previous year, are still at a very low level.

For more information on companies in this article

Related Content

  • Key Italian agreement highlights resurgence in construction machinery segment
    July 16, 2015
    An agreement has been struck between the Veronafiere-SaMoTer exhibition and Italian construction equipment manufacturing association Unacea. This deal is intended to further boost the Italian construction machinery industry. Exports are performing well (70% of production), although the domestic market has to be kick-started after falling by 80% because of the economic crisis.
  • JCB’s 2014 results hit by weaker BRIC trading
    May 18, 2015
    UK construction equipment manufacturer JCB reports lower sales than in the previous financial year. Sales turnover slid to €3.46 billion (£2.51 billion) compared with the €3.69 billion (£2.68 billion) achieved in the previous year. The firm recorded machine sales of 64,028 units, compared with 66,227 in 2013. Overall JCB says that despite improvements in some Western markets, falls in other sales territories hit overall business. The company also faced a one off restructuring cost of €15.14 million (£11 mil
  • Growth in Italy's construction machines market
    February 22, 2012
    Production output grew 5% in 2010 according to Italy’s construction equipment manufacturing association, Unacea.
  • Volvo CE posts optimistic results
    February 7, 2014
    Volvo Construction Equipment is posting optimistic financial results that show an increase in deliveries in the fourth quarter of 2013. The firm reports deliveries climbing by 9% as global markets show sign of improvement. A slowly recovering global market helped Volvo Construction Equipment round off 2013 with sales up 3% in the fourth quarter and improved market share, especially in compact equipment. When adjusted for currency movements net sales increased further – to 6%. These improved figures are due