Haulotte expects quick growth after entering vertical mast market

Haulotte Group has every intention of quickly becoming a key player in the vertical mast market it just entered. “We want to gain a 10-point market share by 2018,” Tanguy Chatillon, marketing manager at the company, said at bauma 2016. Potential customers include large warehouse and do-it-yourself stores such as Home Depot and other retailers. Each outlet might need two or three of the vertical masts in each of its stores – and the number of stores is growing as well. “That growth will drive the ma
April 13, 2016 Read time: 2 mins
Growth of warehouse stores to drive vertical mast market, says Haulotte, whose line includes the Star 6
712 Haulotte Group has every intention of quickly becoming a key player in the vertical mast market it just entered.

“We want to gain a 10-point market share by 2018,” Tanguy Chatillon, marketing manager at the company, said at bauma 2016.

Potential customers include large warehouse and do-it-yourself stores such as Home Depot and other retailers. Each outlet might need two or three of the vertical masts in each of its stores – and the number of stores is growing as well.

“That growth will drive the mast market,” Chatillon said. The vertical mast line includes the Star 6 and Star 6 Picking, each with a working height of 5.8 m. The line also includes the Star 8 and Star 10, with working heights of 8.7 m and 10 m.

Chatillon expects strong growth in the traditional vertical mast market as well as the picking model. “It’s a giant market,” he said.

Haulotte says the machines feature smart transportability and easy lifting, easy platform access, comfort and agility, quickness, high-precision driving and smoothness, and onboard diagnostics.

The masts can be used indoors or outdoors. Haulotte offers seven product ranges of “people-lifting equipment” and one telehandler product line.

For more information on companies in this article

Related Content

  • Multi-role machinery for utility sector
    July 20, 2012
    The application range and machine choices available for the utility equipment sector continues to grow and evolve - Mike Woof reports The development of the tracked loader from the skid steer loader in recent years has been a major development for the utility equipment sector. The tracked loader offers huge advantages in terms of working stability and low ground pressure operation. When these machines first began appearing on the market, customers were sceptical and there were many comments that there was n
    Read More
  • Surface quality a key trend in asphalt paving
    March 7, 2012
    Improved surface quality and improved machine design are key trends in the asphalt paving sector, Mike Woof reports There is a big difference in asphalt paving techniques in North America and Europe. In North America, the need to construct long stretches of highway quickly resulted in wide pavers offering high throughput capacity, with compaction equipment then being used to achieve the required density of the various courses. In Europe's highway construction projects, distances tend to be shorter and contr
    Read More
  • From managed asset to service provider: the future highway
    May 20, 2019
    Every day we hear about Mobility as a Service (MaaS), but what about Roads as a Service? Geoff Hadwick reports from the ERF in Brussels The familiar physical asset called the road will increasingly be seen as part of an emerging global services sector. Given that, the role of the road is changing, notes Christophe Nicodème, general director of the European Union Road Federation (ERF). We need to think much more carefully about planning highway infrastructure in terms of people’s needs, said Nicodème,
    Read More
  • Zoomlion growing worldwide, particularly in lifting and concrete machine operations
    January 6, 2017
    Zoomlion is confident of future growth in its share of the world market for construction machines - Mike Woof writes
    Read More

Highlighted Content