Haulotte expects quick growth after entering vertical mast market

Haulotte Group has every intention of quickly becoming a key player in the vertical mast market it just entered. “We want to gain a 10-point market share by 2018,” Tanguy Chatillon, marketing manager at the company, said at bauma 2016. Potential customers include large warehouse and do-it-yourself stores such as Home Depot and other retailers. Each outlet might need two or three of the vertical masts in each of its stores – and the number of stores is growing as well. “That growth will drive the ma
April 13, 2016 Read time: 2 mins
Growth of warehouse stores to drive vertical mast market, says Haulotte, whose line includes the Star 6
712 Haulotte Group has every intention of quickly becoming a key player in the vertical mast market it just entered.

“We want to gain a 10-point market share by 2018,” Tanguy Chatillon, marketing manager at the company, said at bauma 2016.

Potential customers include large warehouse and do-it-yourself stores such as Home Depot and other retailers. Each outlet might need two or three of the vertical masts in each of its stores – and the number of stores is growing as well.

“That growth will drive the mast market,” Chatillon said. The vertical mast line includes the Star 6 and Star 6 Picking, each with a working height of 5.8 m. The line also includes the Star 8 and Star 10, with working heights of 8.7 m and 10 m.

Chatillon expects strong growth in the traditional vertical mast market as well as the picking model. “It’s a giant market,” he said.

Haulotte says the machines feature smart transportability and easy lifting, easy platform access, comfort and agility, quickness, high-precision driving and smoothness, and onboard diagnostics.

The masts can be used indoors or outdoors. Haulotte offers seven product ranges of “people-lifting equipment” and one telehandler product line.

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