The future is apps, says wheeled loader maker VF Venieri

As it celebrates 70 years of business, Italian wheeled loader manufacturer VF Venieri is looking in a new direction in its bid to keep customers happy. “Everbody says that the future is service but I think that service is the past,” says VF Venieri managing director Filippo Muccinelli Venieri. “Today, everybody expects good service as a matter of course. The future is technology solutions to improve the efficiency, operator comfort and productivity of machines.” On display at VF Venieri’s Intermat 2018 sta
April 25, 2018 Read time: 2 mins
Filippo Venieri, MD of VF Venieri
As it celebrates 70 years of business, Italian wheeled loader manufacturer 7276 VF Venieri is looking in a new direction in its bid to keep customers happy. “Everbody says that the future is service but I think that service is the past,” says VF Venieri managing director Filippo Muccinelli Venieri. “Today, everybody expects good service as a matter of course. The future is technology solutions to improve the efficiency, operator comfort and productivity of machines.”


On display at VF Venieri’s Intermat 2018 stand was the Italian manufacturer’s new Electronic System for Efficiency and Safety (ESES). With a patent pending, the ESES has three components: a system that changes the response of the power steering according to the vehicle speed; electronically controlled hydrostatic transmission designed to improve efficiency and reduce fuel consumption; and a balancing system to improve the lateral stability of the vehicle.

“It’s a balancing and oscillating system that provides comfort in driving and also delivers more stability than the classic system,” says Venieri. “It improves safety because it stops the machine from tipping over on bumpy ground. If the machine tips by more than 12 to 14 degrees, then an alarm sounds to alert the driver.”

Venieri has also patented a new app which is currently under development, the Venieri Drive Connect (VDC). This will allow a fleet manager or machine owner to monitor a machine’s performance remotely, through an Apple or Android app. “We wanted to give something new to our customer, which doesn’t require them to buy anything,” says Venieri. “As well as getting information about the machine, the app will allow people to send maintenance requests to a service centre, ask for support or see where the machine was last parked.”

Venieri hopes that the app will be ready to use later this year. The long-term goal is that the flow of information out in the field will help the company to improve its machines, says Venieri.

For more information on companies in this article

Related Content

  • Volvo CE’s electric quarry operation commences trials
    August 29, 2018
    Volvo CE is commencing operations of its low emission quarrying operation in Sweden. The facility has a strong focus on electric machines, with diesel-electric hybrid equipment also being used. According to the firm, this is a world first for a quarry facility that can be run almost 'emission-free'. Volvo CE and its customer Skanska have now commenced testing the viability of the Electric Site concept at Skanska’s Vikan Kross quarry, located near Gothenburg in Sweden. The production system at the site
    Read More
  • Wacker’s strong financial performance in 2017 showed growth
    March 23, 2018
    “Over the coming years, we want to rank among the top three providers of core products based on market share in the industry. We also aim to grow faster than the market. In the past year, we have proven that this is possible,” said Lehner. Within the framework of the “Strategy 2022” roadmap, the Group has set itself the goal of significantly exceeding the €2 billion revenue mark in the medium term and achieving an EBIT margin of over 11%. It aims to gradually reduce net working capital to below 30% of
    Read More
  • Case CE unveils autonomous concept construction machine
    April 7, 2025

    Case Construction Equipment has unveiled a new concept machine, developed by the Construction Equipment segment’s Innovation Department in collaboration with CNH Industrial Design.

    The manufacturer says the forward-thinking concept represents a significant leap in automation, offering a glimpse into the next generation of construction equipment.

    Read More
  • Versilis and Haas to offer Safety Cloud alerts
    May 4, 2021
    Versilis safety gates are now integrated with Haas Alert’s Safety Cloud, a cellular-V2X (C-V2X) solution that sends real-time digital alerts to drivers approaching work zones.
    Read More

Highlighted Content