Skip to main content

The future is apps, says wheeled loader maker VF Venieri

As it celebrates 70 years of business, Italian wheeled loader manufacturer VF Venieri is looking in a new direction in its bid to keep customers happy. “Everbody says that the future is service but I think that service is the past,” says VF Venieri managing director Filippo Muccinelli Venieri. “Today, everybody expects good service as a matter of course. The future is technology solutions to improve the efficiency, operator comfort and productivity of machines.” On display at VF Venieri’s Intermat 2018 sta
April 25, 2018 Read time: 2 mins
Filippo Venieri, MD of VF Venieri
As it celebrates 70 years of business, Italian wheeled loader manufacturer 7276 VF Venieri is looking in a new direction in its bid to keep customers happy. “Everbody says that the future is service but I think that service is the past,” says VF Venieri managing director Filippo Muccinelli Venieri. “Today, everybody expects good service as a matter of course. The future is technology solutions to improve the efficiency, operator comfort and productivity of machines.”


On display at VF Venieri’s Intermat 2018 stand was the Italian manufacturer’s new Electronic System for Efficiency and Safety (ESES). With a patent pending, the ESES has three components: a system that changes the response of the power steering according to the vehicle speed; electronically controlled hydrostatic transmission designed to improve efficiency and reduce fuel consumption; and a balancing system to improve the lateral stability of the vehicle.

“It’s a balancing and oscillating system that provides comfort in driving and also delivers more stability than the classic system,” says Venieri. “It improves safety because it stops the machine from tipping over on bumpy ground. If the machine tips by more than 12 to 14 degrees, then an alarm sounds to alert the driver.”

Venieri has also patented a new app which is currently under development, the Venieri Drive Connect (VDC). This will allow a fleet manager or machine owner to monitor a machine’s performance remotely, through an Apple or Android app. “We wanted to give something new to our customer, which doesn’t require them to buy anything,” says Venieri. “As well as getting information about the machine, the app will allow people to send maintenance requests to a service centre, ask for support or see where the machine was last parked.”

Venieri hopes that the app will be ready to use later this year. The long-term goal is that the flow of information out in the field will help the company to improve its machines, says Venieri.

For more information on companies in this article

Related Content

  • Sophisticated new loaders
    March 10, 2021
    Sophisticated new wheeled loaders are now coming to market from key suppliers
  • Komatsu launches nextgen Dash 11 loaders
    June 24, 2025
    At the heart of new Dash 11 generation wheeled loaders is a newly developed Komatsu diesel engine.
  • Komatsu launches next-generation WA475-11 and WA485-11 wheeled loaders with joystick steering controls
    April 10, 2025

    Komatsu Europe has premiered its new next-generation WA475-11 and WA485-11 wheeled loaders, which the manufacturer says represent a leap forward in performance and efficiency.

    At the heart of new Dash 11 generation wheeled loaders is a newly developed Komatsu diesel engine which is characterised by extremely high torque in the low-speed range. This new engine is combined with a Komatsu-designed hydro-mechanical-transmission (HMT), resulting in excellent performance, power reserves, fuel efficiency and ease of operation for all transport and loading tasks.  

  • Road user subscriptions will fund the road ecosystems of the future says ERF Lab
    December 14, 2018
    The highway of the future will not be a physical asset created and maintained by the construction industry … it will increasingly be seen as part of an emerging global services sector. “Every day we hear about Mobility as a Service (MaaS), but what about Roads as a Service?” says Christophe Nicodème, general director of the European Union Road Federation (ERF). “The role of the road is changing. We need to think much more carefully about planning (highway) infrastructure in terms of people’s needs. We must