Skip to main content

The future is apps, says wheeled loader maker VF Venieri

As it celebrates 70 years of business, Italian wheeled loader manufacturer VF Venieri is looking in a new direction in its bid to keep customers happy. “Everbody says that the future is service but I think that service is the past,” says VF Venieri managing director Filippo Muccinelli Venieri. “Today, everybody expects good service as a matter of course. The future is technology solutions to improve the efficiency, operator comfort and productivity of machines.” On display at VF Venieri’s Intermat 2018 sta
April 25, 2018 Read time: 2 mins
Filippo Venieri, MD of VF Venieri
As it celebrates 70 years of business, Italian wheeled loader manufacturer 7276 VF Venieri is looking in a new direction in its bid to keep customers happy. “Everbody says that the future is service but I think that service is the past,” says VF Venieri managing director Filippo Muccinelli Venieri. “Today, everybody expects good service as a matter of course. The future is technology solutions to improve the efficiency, operator comfort and productivity of machines.”


On display at VF Venieri’s Intermat 2018 stand was the Italian manufacturer’s new Electronic System for Efficiency and Safety (ESES). With a patent pending, the ESES has three components: a system that changes the response of the power steering according to the vehicle speed; electronically controlled hydrostatic transmission designed to improve efficiency and reduce fuel consumption; and a balancing system to improve the lateral stability of the vehicle.

“It’s a balancing and oscillating system that provides comfort in driving and also delivers more stability than the classic system,” says Venieri. “It improves safety because it stops the machine from tipping over on bumpy ground. If the machine tips by more than 12 to 14 degrees, then an alarm sounds to alert the driver.”

Venieri has also patented a new app which is currently under development, the Venieri Drive Connect (VDC). This will allow a fleet manager or machine owner to monitor a machine’s performance remotely, through an Apple or Android app. “We wanted to give something new to our customer, which doesn’t require them to buy anything,” says Venieri. “As well as getting information about the machine, the app will allow people to send maintenance requests to a service centre, ask for support or see where the machine was last parked.”

Venieri hopes that the app will be ready to use later this year. The long-term goal is that the flow of information out in the field will help the company to improve its machines, says Venieri.

For more information on companies in this article

Related Content

  • Bell introduces new B50E & B20E LGP articulated haulers
    June 16, 2025

    Bell Equipment is unveiling the latest version of its 6x6 articulated hauler, the Bell B50E. The firm is also offering its latest Bell B20E LGP, which, at the opposite end of the size scale, is said by the South African manufacturer to reaffirm the Bell E-series.

  • Latest developments in construction machines
    April 4, 2012
    High performance backhoe loaders from Hidromek can compete with leading brands on performance - Mike Woof reports Turkish manufacturer Hidromek is looking to take a larger slice of the international market with its newly upgraded backhoe loader models. The firm currently sells machines in 50 countries worldwide and intends to boost its market profile. Marketing manager Levent Karaa aç said, "We will be a global brand." This family owned firm has come a long way since it was founded in 1978, manufacturing a
  • GOMACO offers additional capabilities for 9500 at Conexpo
    January 29, 2014
    GOMACO is now increasing the versatility of its 9500 concrete trimmer with the installation of the firm’s proprietary and exclusive G+ control technology and G+ Connect system. With the installation of the G+ system on the 9500 paver, the firm also introduced other updates on allowing the machines capabilities to include trimming, concrete and asphalt placing, and shoulder trimming. The firm says that the wiring in the 9500 operator’s console has been redesigned and a rear steer control is now offered for t
  • Latest developments in construction machines
    February 14, 2012
    High performance backhoe loaders from Hidromek can compete with leading brands on performance - Mike Woof reports